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FORD DEALERS REPORT STRONG SALES IN CINCINNATI AREA

 FORD DEALERS REPORT STRONG SALES IN CINCINNATI AREA
 CINCINNATI, May 7 /PRNewswire/ -- Ford dealers in the Cincinnati


area reported strong increases in car and truck sales in April.
 Joseph King, Ford Division regional sales manager, said car sales were paced by the Ford Tempo, up nearly 40 percent and the Ford Taurus up 16 percent compared to the same month a year ago.
 Led by the spectacular success of the Ford Explorer and all-new Econoline van, April truck sales in Cincinnati also soared. Area dealers sold 121 percent more Explorers, while Aerostar sales rose 122 percent and Econoline sales skyrocketed 120 percent compared to the same month a year ago. Sales of Ford F-Series trucks climbed 48 percent in April.
 "We're encouraged that the auto market's gradual recovery continued in April, as total industry sales on an annual rate basis matched the level in March," King said. "Sentiment indices have begun to improve in response to emerging evidence that the economy's recovery from the recession at last is under way."
 Overall, Ford Motor Company's (NYSE: F) total year-to-date share of the U.S. market showed the largest increase -- up eight-tenths of a percent to 20.4 percent. Ford was the only domestic automaker to post market-share gains for both cars and trucks.
 -0- 5/7/92
 /CONTACT: Carolyn Brown of Ford, 313-322-1300
 (F) CO: Ford Motor Company ST: Ohio IN: AUT SU:


KK -- DE014 -- 7713 05/07/92 14:29 EDT
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Publication:PR Newswire
Date:May 7, 1992
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