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FORD CONTINUES CUSTOMER CASH INCENTIVES

 FORD CONTINUES CUSTOMER CASH INCENTIVES
 DEARBORN, Mich., Sept. 24 /PRNewswire/ -- Ford Motor Company


(NYSE: F) today notified dealers that customer cash incentives for selected 1992 models will continue through Dec. 18.
 The new vehicle incentive program for 1992 models is effective immediately and replaces incentives which ended Wednesday, Sept. 23.
 Previously (on Sept. 9), Ford announced a customer cash assistance or low annual-percentage-rate (APR) financing program for selected 1993 models. These customer cash assistance amounts remain unchanged by today's announcement; however, the low financing option has been reduced from 7.9 to 5.9 APR. Incentives for 1993 models also will continue through Dec. 18.
 Ford or Lincoln-Mercury customer incentives previously offered for any available 1991 models are discontinued effective today, Sept. 24.
 A summary of Ford Motor Company customer cash assistance and low APR incentive offerings follows.
 1992 Model Cars Old Program New Program 5.9 APR or
 Customer Cash (below)
 Festiva $1,000 $ 500
 Mustang 500-1,000 500-1,000
 Probe 1,000-1,500 1,000-1,500
 Tempo 500-1,000 500-750
 Taurus 750-1,000 500-750
 Taurus SHO 1,000 1,000
 Thunderbird 1,500 1,000
 Crown Victoria 2,000 2,000
 Capri 1,000-1,500 2,000
 Tracer 400-1,000 400-1,000
 Tracer LTS 400-1,000 400-1,500
 Topaz 500-1,000 500-750
 Sable 750-1,000 500-750
 Cougar 1,500 1,000
 Grand Marquis 2,000 2,000
 Lincoln Continental(a) 2,000 2,000
 Lincoln Town Car(a) 2,000 2,000
 Lincoln Mark VII(a) 3,000 3,000
 1992 Model Light Trucks Old Program New Program 5.9 APR or
 Customer Cash (Below)
 Ranger $750-1,000 $ 750-1,000
 Aerostar 500-1,000 500-750
 F-Series 300-1,000 0-300
 Econoline/Club Wagon 0 500
 Econoline RV Package 1,300 1,000
 1993 Model Cars Current Customer
 Cash or 5.9 APR
 Festiva $ 500
 Capri 1,000
 Escort 200-500
 Tracer 200-500
 Mustang 0-500
 Tempo 500
 Topaz 500
 Taurus 500-750
 Sable 500-750
 Crown Victoria 1,000
 Grand Marquis 1,000
 Lincoln Town Car(b) 1,000
 Lincoln Continental(b) 1,000
 1993 Model Light Trucks Customer Cash Assistance
 or 5.9 APR
 Aerostar $ 500
 F-Series 0-300
 Econoline RV Package 1,000
 Econoline/Club Wagon 500
 (a) -- Low APR financing not available on Lincoln models.
 (b) -- Low APR financing not available on 1993 Lincoln models.
 -0- 9/24/92
 /CONTACT: Carolyn Burke, 313-594-3080, or Tom Rhoades, 313-337-3864, both of Ford Motor Company/
 (F) CO: Ford Motor Company ST: Michigan IN: AUT SU:


KE-SM -- DE030 -- 3329 09/24/92 17:41 EDT
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Publication:PR Newswire
Date:Sep 24, 1992
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