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FORD CONTINUES CUSTOMER CASH INCENTIVES ON SELECTED MODELS

 FORD CONTINUES CUSTOMER CASH INCENTIVES ON SELECTED MODELS
 DEARBORN, Mich., Jan. 14 /PRNewswire/ -- Ford Motor Company (NYSE: F) today announced the continuation of customer cash incentives on selected 1992 Ford Escort, Mercury Tracer, and Lincoln models. The new incentives are effective immediately and replace customer cash and low annual-percentage-rate (APR) financing programs recently ended on these models.
 Under the new Lincoln incentive program, customers nationwide purchasing a new 1992 Lincoln Town Car, Mark VII, or Continental will be offered $1,500 in customer cash assistance. These incentives will continue through March 3.
 Ford Escort and Mercury Tracer new 1992 model incentives range from $500-$750 in cash assistance, or 2.9 or 7.9 APR financing, depending on the model and the customer's state of residence. These incentives will continue through Feb. 4.
 Additional customer incentives on selected Ford and Mercury models previously were announced. They also will continue through Feb. 4.
 A summary of all Ford Motor Company customer cash assistance and low APR incentive offerings follows.
 1992 Model Cars New Program or APR (Pct.)
 Festiva $500 7.9
 Capri 750 7.9
 Escort(a) 500/750 2.9/7.9
 Tracer(b) 500/750 2.9/7.9
 Mustang 750 7.9
 Probe 1,000 4.8
 Tempo(c) 500 7.9
 Topaz(c) 500 7.9
 Taurus(d) 500 7.9
 Taurus SHO 1,000 7.9
 Sable(d) 500 7.9
 Thunderbird 750 7.9
 Cougar 750 7.9
 Crown Victoria 1,000 7.9
 Grand Marquis 1,000 7.9
 Lincoln Town Car 1,500 N/A
 Lincoln Mark VII 1,500 N/A
 Lincoln Continental 1,500 N/A
 1992 Model Trucks New Program or APR (Pct.)
 Ranger(e) $750 7.9
 Aerostar(c) 500/1,000 7.9
 F-Series 500 7.9
 Bronco 1,000 7.9
 Econoline (RV Package) 1,000 7.9
 (a) On Escort standard and LX models, 2.9 percent APR financing or $500 in customer cash assistance is offered to customers who are residents of the Central and Great Lakes Regions; $500 or 7.9 percent APR is offered on Escort standard and LX models with manual transmissions only in the Northeast, Southeast, Southwest, and Western Regions.
 For Escort GT and LX-E models, 2.9 percent APR or $750 is offered to customers who are residents of the Central and Great Lakes Regions; in the Northeast, Southeast, Southwest, and Western Regions, 7.9 percent APR or $750 is offered on Escort GT and LX-E models.
 (b) On Mercury Tracer Sedans and Wagons, $500 or 2.9 percent APR financing is offered to residents of the Central, Southwest, and Great Lakes Regions; customers residing in the Western Region are offered $500 or 7.9 percent APR on Tracer Sedans and Wagon models.
 On Tracer LTS models, 2.9 percent APR or $750 is offered in the Central, Southwest, and Great Lakes Regions; in the Northeast, Southeast and Western Regions, 7.9 percent APR or $750 is offered on Tracer LTS models.
 (c) For Tempo and Topaz, $1,000 or 7.9 percent APR is offered in the Northeast Region. For Aerostar, $1,000 or 7.9 percent APR financing is offered in the Northeast.
 (d) $1,000 or 7.9 percent APR is offered in California.
 (e) $1,000 or 4.8 percent APR financing is offered in California.
 Following is a listing of Ford incentives for pre-1992 models:
 Pre-1992 Models Only New Program or APR (Pct.)
 Festiva $1,000 4.8
 Capri 2,000 2.9
 Escort 750 2.9
 Tracer 750 2.9
 Mustang 750 7.9
 Probe 1,000 4.8
 Tempo 400 7.9
 Topaz 400 7.9
 Taurus 400 7.9
 Taurus SHO 600 7.9
 Sable 400 7.9
 Thunderbird 750 7.9
 Cougar 750 7.9
 Pre-1992 Model Trucks New Program or APR (Pct.)
 Ranger $400 7.9
 Aerostar(f) 400 7.9
 F-Series 400 7.9
 Bronco 1,000 7.9
 Econoline (except E-150
 RV units) 400 7.9
 Econoline E-150 (with
 RV conversion package) 1,000 7.9
 (f) For Aerostar, $1,000 or 7.9 percent APR financing is offered in the Northeast.
 -0- 1/14/92
 /CONTACT: Carolyn Burke of Ford, 313-594-3080/
 (F) CO: Ford Motor Company ST: Michigan IN: AUT SU:


ML -- DE011 -- 9506 01/14/92 11:13 EST
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Date:Jan 14, 1992
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