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FORD'S MOTORCRAFT GROUP SPONSORS BATTERY RECYCLING DRIVE AND TREE GIVE-AWAY FOR EARTH DAY 1993

 DETROIT, April 20 /PRNewswire/ -- It's time for a spring cleaning and residents in 60 locations throughout the country will have unique opportunity to not only help clean up the environment, but to receive a free seedling tree -- and help in the planting of additional trees in a national forest.
 In honor of Earth Day 1993, Ford Motor Company's (NYSE: F) Motorcraft battery group, in cooperation with the USDA Forest Service and the National Association of Conservation Districts, is organizing the nationwide effort to promote the recycling of lead-acid batteries.
 Residents in these cities are encouraged to use this "spring cleaning" opportunity to properly recycle spent vehicle batteries. As an added incentive, each person will receive a free seedling for each battery brought to the recycling station -- and Ford Motor Company will plant an additional tree in a national forest for each battery recycled.
 Unlike paper, plastic, aluminum and scrap metal, spent lead-acid batteries represent a separate recycling opportunity for residents, communities and recycling coordinators.
 "The Motorcraft Servicing Battery Distributor (SBD) Program has made responsible battery handling its No. 1 priority," said Paul Lansingh, Motorcraft Product Manager for Ford Motor Company.
 "Maintaining good environmental practices in the communities in which we operate is the absolute key to success," Lansingh said. "If we want to continue to be an environmental leader in the battery business, we must continue to educate everyone on the importance of proper spent battery handling."
 Programs like the Motorcraft Earth Day effort have helped to improve the overall battery recycling rate from just 75 percent in 1989 to over 90 percent today, according to the Battery Council International.
 Approximately 95 percent of a spent lead-acid battery is recyclable. The lead, polypropylene and electrolyte from recycled batteries is used in the manufacture of new vehicle batteries.
 In its 1992 Earth Day effort, Motorcraft SBDs worked in more than 40 cities, collecting nearly 26 tons of batteries, compared to the 10 tons collected in 1991. Motorcraft hopes to work with communities throughout the year in a continuous effort to recycle 100 percent of consumer-generated spent lead-acid batteries.
 "If we continue these efforts, in unison with the rest of the industry, specialized battery recycling drives will not be necessary," Lansingh said.
 Ford Parts and Service Division markets automotive lead-acid batteries and other replacement parts, including spark plugs, oil filters and more, under the Motorcraft trade name.
 -0- 4/20/93
 /NOTE: Following is the recycling schedule:
 FORD MOTORCRAFT BATTERY RECYCLING SCHEDULE
 Atlanta Kernersville, N.C.
 May 23 April 24
 Cincinnati Lawrence, Mass.
 April 19-23 April 17
 Cleveland Lafayette, Ind.
 April 25 April 19-23
 Columbus, N.J. Lincoln, Neb.
 May 23 April 10 & 24
 Dallas Louisville, Ky.
 April 24-May 31 April 19-23
 Dayton, Ohio Mahwah, N.J.
 April 19-23 April 24
 Dearborn, Mich. Minneapolis/St. Paul
 April 23 April 24, May 8 & 22, June 6 & 19
 Des Moines, Iowa Muncie, Ind.
 April 10 & 24 April 19-23
 Evansville, Ind. Omaha, Neb.
 April 19-23 April 10 & 24
 Hartford City, Ind. Pittsburgh
 April 19-23 April 24
 Houston Seattle
 April 24 April 19-23
 Indianapolis
 April 19-23
 For more information, please call Kathryn Blackwell at Ford Parts and Service, 313-446-8323.
 CONTACT: Kathryn Blackwell, 313-446-8323, or John Ochs, 313-446-8321, both of Ford Parts and Service/
 (F)


CO: Ford Motor Company ST: Michigan IN: ENV AUT SU:

JG-SK -- DEFNS1 -- 7734 04/20/93 07:35 EDT
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