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FORBES AND WPP GROUP FORM CUSTOM PUBLISHING JOINT VENTURE.


Forbes Magazine Group (New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
) and WPP Group WPP Group plc (LSE: WPP) (NASDAQ: WPPGY), based in London, United Kingdom, is one of the world's largest communications services groups (and one of the big six advertising holding companies, the others being Omnicom, Interpublic, Publicis, Dentsu and Havas) employing  (New York), a communciations services group and parent of such companies as J. Walter Thompson Walter Thompson refers to:
  • Walter H. Thompson, bodyguard of Winston Churchill for eighteen years between 1921 and 1945.
  • Walter P. Thompson, President of the University of Saskatchewan 1949-1959.
, Ogilvy, MindShare, Research International and Media Edge, have entered into a joint venture to establish a new custom publishing group. The venture will provide custom communications, including magazines, newsletters, e-publishing, Web sites, guides, directories, annual reports and related information for clients of WPP WPP Wire & Plastic Product PLC
WPP World Press Photo
WPP Web Presence Provider
WPP Wolf Pack Productions (anime fan subbing group)
WPP Witness Protection Program
WPP Wireless Packet Platform
WPP Work Package Planning
 units.

Forbes said the new venture, Custom Media Group, will include Forbes' current Custom Communications Partners unit and will provide services for all aspects of the publishing process, including advertising sales, circulation and distribution, design, editorial, print production and Internet communciations. Forbes Magazine Group president Jim Berrien said the deal "allows us to accelerate our growth strategy for Forbes Custom."

WPP Group ceo Sir Martin Sorrell Sir Martin Sorrell (born 14 February, 1945 in London) is an British businessman, currently the chief executive officer of WPP Group and has served in that role since he started the company in 1986.  said the partnership "acknowledge's the increased importance that targeted custom publishing plays in business strategy today."
COPYRIGHT 2001 JK Publishing, Inc
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Comment:FORBES AND WPP GROUP FORM CUSTOM PUBLISHING JOINT VENTURE.
Publication:Business Publisher
Article Type:Brief Article
Geographic Code:1USA
Date:Apr 30, 2001
Words:148
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