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FOR-A and Panasonic Collaborate on Developing 'P2HD/AVC-Intra'-Compatible Product; FOR-A's Media Management System Makes Ingesting/Previewing P2HD Materials Possible.

Tokyo, Japan, Nov 20, 2007 - (JCN Newswire) - FOR-A Company, Ltd. and Panasonic, the brand for which Matsushita Electric Industrial Co., Ltd. is known, have agreed to collaborate on developing a series of products compatible with Panasonic's solid-state memory broadcasting and professional video recording system "P2HD".

FOR-A's proprietary media management system conforms to AVC-Intra codec, enabling the system to ingest a full-spec HD video data (1920x1080 pixels, 10 bit 4:2:2 sampling) captured by Panasonic AJ-HPX3000 P2HD camcorder, and manage as meta data, so that searching and previewing of captured video data is possible with a terminal workstation compatible with the AVC-Intra codec. The system can also be linked with an AVC-Intra-compatible non-linear editing system and a video titler via network, to provide a shared storage for media materials, or function as an archive system. Compatible codecs include AVC-Intra, DVCPRO HD, DVCPRO 50, and DVCPRO. FOR-A is planning to release the product within 2008.

With this collaboration, these companies will be able to work together toward proposing a total system from a coverage using a set of AVC-Intra-compatible P2HD cameras, followed by editing, archiving, and delivering.

Data can be captured using Panasonic P2HD Series camcorders such as AJ-HPX3000 and AJ-HPX2100 into the P2 cards. The captured data can then be transferred high-speed through FOR-A's ingesting terminal into a network storage, via P2 Drive AJ-PCD20. External input signals from HD-SDI or motion graphics used on a video titler can be handled by AVC-Intra codec's P2 content file formats. At the ingesting terminal, you can search and preview materials using attached meta data on the P2 content file formats.

The storage is a set of multiple non-linear editing systems connected via network, enabling users to share materials (P2 contents file: P2-MXF), ongoing project data and complete package data. It provides work efficiency, allowing users to utilize existing video assets.

The two companies will be providing solutions that match the professional needs of tapeless HD video production era, using P2HD-compatible systems to cut down time and cost of total production, while working closer together on handling of P2 content files and AVC-Intra.

About P2 Card

Developed by Matsushita Electric Industrial Co., Ltd. for professional broadcasting and production use, P2 card is a rapid-access, high-capacity solid-state memory card featuring the SD memory card technology. Similar to the SD memory card, the P2 card is resistant to shock, vibration, and harsh environment (temperature and humidity). It has proven to be far more reliable than any conventional VTRs, Hard Disk, and Optical Disc systems while enabling high capacity to store high bit rate, broadcast-quality digital HD videos, as well as to accomplish high transfer speed of up to 640 Mbps (theoretical value at the interface) - 4 times as fast as the CLASS 6 SD card.

The interface of the P2 card complies with the Type-II PC card specification. The card can be used in the PC card slot of a notebook computer. Unlike conventional PC cards, P2 card has more-enforced connector section to ensure professional ruggedness, individual identification number and barcode assigned for each, and the write-protect switch.

About P2/P2HD Series

P2 Series, Panasonic's solid-state memory broadcasting and professional video recording system, features the P2 cards, ensuring high reliability during coverage, as well as to enable total media cost reduction due to the card's reusability, and drastic reduction of maintenance cost due to the units' nomoving-part design. With fast data transfer and no need to digitizing, as with conventional systems, the P2 Series vastly reduces production time for a dramatic improvement in workflow efficiency.

The MXF (Material eXchange Format) employed by the P2 Series is an open file format made available to our partner companies. In terms of nonlinear editing and network servers, Panasonic continues its "open mind" policy of placing importance on compatibility with products from other manufacturers. In the process of developing the P2 Series, Panasonic actively sought an open exchange of information with other companies. The compatibility of the P2 with other manufacturers' equipment continues to grow, with further growth expected in the foreseeable future.

The P2 Series was released in 2004, and now the P2HD Series for HD recording is marketed worldwide. Broadcasting stations throughout the world are rapidly shifting into HD and tapeless production environment, and the demand for replacing the conventional tape-based system is increasing. In the meantime, the P2 series were introduced while leading the industry as fully-featured solid-state memory video recording system. Until today, over 60,000 P2/P2HD units have been shipped worldwide. The number of broadcasting stations employing the P2/P2HD Series is also increasing, as it has grown to 610 worldwide. (As of the end of August, 2007.)

About Panasonic (Matsushita Electric Industrial)

Best known by its Panasonic brand name, Matsushita Electric Industrial Co., Ltd. is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of US$76.02 billion for the year ended March 31, 2006. The Company's shares are listed on the Tokyo (TSE:6752), Osaka, Nagoya and New York (NYSE:MC) stock exchanges. For more information on the company and the Panasonic brand, visit the Company's website at

Source: Panasonic (Matsushita Electric Industrial)

FOR-A Company, Limited
Office of public relations,
Planning office, Marketing division
TEL: +81-3-3446-3528 (direct line)
FAX: +81-3-3446-4451

Matsushita Electric Industrial Co., Limited
Marketing Communication Team,
Professional AV Systems Business Unit,
Panasonic AVC Networks Company
TEL: +81-6-6906-2118 (direct line)
FAX: +81-6-6908-5969

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Publication:JCN Newswires
Geographic Code:9JAPA
Date:Nov 20, 2007
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