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FONAR Commences First Ever National Advertising Campaign; Direct-to-Consumer (DTC) Strategy Intended to Increase Awareness of FONAR's Upright(TM) MRI and Its Capabilities.


MELVILLE, N.Y. -- FONAR Corporation (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: FONR FONR Friends of Newport Rugby (UK)
FONR Forest of No Return (The Fourth Coming gaming)
FONR Fort Ord Natural Reserve (Santa Cruz, CA) 
), The Inventor of MR Scanning(TM), announced that yesterday marked the start of its national Direct-To-Consumer (DTC DTC

See: Depository Transfer Check


DTC

See: Depository Trust Company


DTC

See Depository Trust Company (DTC).
) advertising campaign with 30-second television spots during prime time and daytime programming nationwide. With over 100 installed FONAR UPRIGHT(TM) MRI 1. (application) MRI - Magnetic Resonance Imaging.
2. MRI - Measurement Requirements and Interface.
 scanners, this is the first national advertising campaign since the revolutionary MRI was introduced in 2000. The Company's previous foray into Verb 1. foray into - enter someone else's territory and take spoils; "The pirates raided the coastal villages regularly"
raid

encroach upon, intrude on, obtrude upon, invade - to intrude upon, infringe, encroach on, violate; "This new colleague invades my
 television advertising created demand for the FONAR UPRIGHT(TM) MRI that led to FONAR achieving record scanner sales and revenues in its fiscal 2005.

The television advertisement details a real-life experience of one patient, among many others, whose medical treatment was significantly altered. The more accurate diagnosis provided this patient by the Upright(TM) MRI resulted in a dramatic improvement in her treatment outcome. To see the advertisement visit: www.fonar.com/investor.htm

The ads also provide consumers with FONAR's 1-888-NEED-MRI toll-free number onscreen on·screen or on-screen  
adj. & adv.
1. As shown on a movie, television, or display screen.

2. Within public view; in public.
 so that they can find the FONAR UPRIGHT(TM) MRI nearest them. In addition, the ads will focus on FONAR's branding and awareness that FONAR (FONR) is a publicly traded Nasdaq company.

For the initial airing of the ad, selected daytime and prime time programming on both cable and satellite has been scheduled, with a household reach of 23 million. Among the networks to show the advertisement are Lifetime, Lifetime Movie Channel, WE (Women's Entertainment Network), and CourtTV, each of which will run 8-10 spots per network per day. FONAR, with the assistance of its advertising agencies, will continuously monitor the success of the campaign and make periodic changes as needed as needed prn. See prn order.  to optimize results.

DTC (Direct to Consumer) advertising has proven its effectiveness for pharmaceutical products. It has a profound effect on what physicians prescribe. According to a 2002 survey by Prevention Magazine, 50 percent of consumers who spoke with their doctor about an advertised product were prescribed the product by their doctor. The survey also found that 24.8 million Americans with a medical condition spoke with their doctor about it for the first time after seeing a DTC advertisement. Furthermore, a recent survey by Advanced Analytics and Guideline Consulting found that a majority of physicians surveyed believe DTC advertising is beneficial to patients, with an even greater number indicating that DTC advertising has had a positive impact on their medical practice.

Raymond Damadian, president and founder of FONAR said, "We are excited to bring to the consumer's attention the availability of the FONAR UPRIGHT(TM) MRI and its potential for helping patients suffering from back pain and other ailments that would benefit from a dynamic FONAR UPRIGHT(TM) MRI examination."

About FONAR:

FONAR(R) was incorporated in 1978, making it the first, oldest and most experienced MRI manufacturer in the industry. FONAR introduced the world's first commercial MRI in 1980, and went public in 1981. Since its inception, FONAR has installed hundreds of MRI scanners worldwide. Their stellar product line includes the FONAR UPRIGHT(TM) MRI (also known as the Stand-Up stand·up or stand-up  
adj.
1. Standing erect; upright: a standup collar.

2. Taken, done, or used while standing: a standup supper; a standup bar.
(TM) MRI), the only whole-body MRI that performs Position(TM) imaging (pMRI(TM)) and scans patients in numerous weight-bearing positions, i.e. standing, sitting, in flexion flexion /flex·ion/ (flek´shun) the act of bending or the condition of being bent.

flex·ion
n.
1. The act of bending a joint or limb in the body by the action of flexors.

2.
 and extension, as well as the conventional lie-down position. The FONAR UPRIGHT(TM) MRI often sees the patient's problem that other scanners cannot because they are lie-down only. With nearly one half million patients scanned, the patient-friendly FONAR UPRIGHT(TM) MRI has a near zero claustrophobic rejection rate by patients. A radiologist said, "FONAR UPRIGHT(TM) MRI - No More Claustrophobia claustrophobia /claus·tro·pho·bia/ (-fo´be-ah) irrational fear of being shut in, of closed places.

claus·tro·pho·bi·a
n.
An abnormal fear of being in narrow or enclosed spaces.
 - The Tunnel Is Gone." As another FONAR customer states, "If the patient is claustrophobic in this scanner, they'll be claustrophobic in my parking lot." Approximately 85% of patients are scanned sitting while they watch a 42" flat screen TV. FONAR's latest MRI scanner is the FONAR 360, a room-size recumbent recumbent /re·cum·bent/ (re-kum´bent) lying down.

re·cum·bent
adj.
Lying down, especially in a position of comfort; reclining.
 scanner that optimizes openness while facilitating physician access to the patient. FONAR is headquartered on Long Island, New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, and has approximately 500 employees. Additional information may be found on the FONAR Web site at www.fonar.com.

MRI Specialist, The Inventor of MR Scanning, Stand-Up, Upright, Position, PMRI and The Proof is in the Picture are trademarks of FONAR.

This release may include forward-looking statements from the company that may or may not materialize. Additional information on factors that could potentially affect the company's financial results may be found in the company filings with the Securities and Exchange Commission.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 24, 2006
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