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FOCUS Enhancements and DAVIS AS, Europe's Top Maker of Home Video Projectors, to Offer Co-Branded Product Made by FOCUS.


Business Editors/High-Tech Writers

CAMPBELL, Calif.--(BUSINESS WIRE)--March 6, 2001

DAVIS Davis, city (1990 pop. 46,209), Yolo co., central Calif.; settled in the 1850s, inc. 1917. It is an education center with light industry; machinery, processed foods, and computer equipment are produced. The extensive Univ.  Taps FOCUS as Exclusive International Supplier

of Video Scaler/Quadrupler

FOCUS Enhancements (Nasdaq:FCSE FCSE Frequency Control Symposium and Exhibition ) announced today an agreement with DAVIS AS of Norway, the No. 1 maker of home theater An audio/video entertainment center that has a large-screen TV and hi-fi system with three speakers in the front (left, right and center) and left and right speakers in the rear. Starting in the early 1990s, video inputs were added to stereo receivers and preamplifiers.  video projectors in Europe, under which DAVIS dealers and distributors will offer TruescalerOne, a video scaler/line quadrupler co-branded by the two companies and manufactured by FOCUS. FOCUS officials said the agreement, the first major international distribution pact for the company's home theater product line, covers DAVIS resellers in 35 countries and makes FOCUS the only scaler officially endorsed by DAVIS.

"DAVIS selected FOCUS as a partner because of the company's leading position in the video scaling market, their ability to listen to customer requirements and the supportive and responsive attitude which has been demonstrated by Focus representatives," said Rune Bjerkestrand, vice president Product & Marketing Management at Davis.

"FOCUS is the first partner to be selected under the DAVIS Preferred Application Partner Program. This program has been established for the purpose of giving DAVIS distributors, dealers and end-users products that give added value Added value in financial analysis of shares is to be distinguished from value added. Used as a measure of shareholder value, calculated using the formula:

Added Value = Sales - Purchases - Labour Costs - Capital Costs
 to the DAVIS projectors, something which really is a true case with the TruescalerOne."

A video scaler A video scaler is an algorithmic processing device for converting video signals between one arbitrary resolution/aspect-ratio and another resolution/aspect-ratio. In their most common application they are "upscaling" or "upconverting", taking a low resolution (Standard Definition)  is a component used with a video projector to enhance video signals coming from a VCR VCR: see videocassette recorder.
VCR
 in full videocassette recorder

Electromechanical device that records, stores on a videotape cassette, and plays back on a TV set recorded images and sound.
, DVD player A stand-alone device that plays DVDs. It contains a DVD drive and the electronics to decode the digital video. The device may play only manufactured DVDs, or it may be able to play DVD-R, DVD-RW and DVD+RW discs. DVD players are cabled to a TV or home theater system for display. , satellite receiver, cable, or other source. The result is a signal that is projected at the highest native resolution possible resulting in images which are accurately proportioned, exceptionally sharp and vivid, and free of flicker and other artifacts artifacts

see specimen artifacts.
.

"DAVIS is Europe's top-selling brand of video projectors as well as being a major OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  supplier," said Brett Moyer, executive vice president and COO of FOCUS Enhancements. "This agreement gives FOCUS instant presence and credibility in key markets across Europe." Moyer said that the "DAVIS TruescalerOne by FOCUS Enhancements," as the name will appear on the product, will be available in March and is being manufactured by FOCUS in two configurations: a set-top box The cable TV box that sits on "top" of the TV "set," although it is often located several feet away in an equipment rack. The set-top box descrambles the premium channels and provides a tuner for the higher cable numbers that very old TVs did not support.  and a rack-mountable version. Moyer said the TruescalerOne is based on the recently introduced FOCUS QuadScan Elite, with slight modifications to optimize performance of DAVIS projectors. DAVIS offers two models of home theater video projectors, the CinemaOne and CinemaTen. The TruescalerOne will be marketed with both models.

About DAVIS

DAVIS AS is the largest European manufacturer of digital display equipment. Founded in 1984 in Norway, DAVIS develops and markets digital technology products using DLP (Digital Light Processing) A data projection technology from TI that produces clear, readable images on screens in lit rooms. DLP is used in all types of projection devices, from data projectors that weigh only a few pounds to large rear-projection TVs to electronic (TM) technology for multimedia presentations across a broad range of applications. DAVIS' focus is on quality products and designs that are user-friendly, feature ease of use, portability and compatibility. Designed for business and home users, DAVIS products give unsurpassed image brightness, clarity, contrast and colour saturation. DAVIS' products incorporate technology from its partners Texas Instruments See TI.

(company) Texas Instruments - (TI) A US electronics company.

A TI engineer, Jack Kilby invented the integrated circuit in 1958. Three TI employees left the company in 1982 to start Compaq.
 and Carl Zeiss
For the company with the same name, see Zeiss.


Carl Zeiss (September 11, 1816 – December 3, 1888) was an optician commonly known for the company he founded, Zeiss.
, making them amongst the most advanced presentation tools available. DAVIS also continues to invest heavily in the research and design of innovative new technologies in this field.

About FOCUS Enhancements

FOCUS Enhancements, Inc. (Nasdaq:FCSE) and Videonics, Inc. (formerly Nasdaq:VDNX), completed a merger of the two companies on January 16, 2001. The merged company, operating under the FOCUS Enhancements name, is a leading designer of world class solutions in advanced, proprietary video scan conversion For conversion of vector images to raster images, see .
Scan conversion or scan rate converting is a technique for changing the vertical / horizontal scan frequency of video signal for different purposes and applications.
 ASICs, and affordable, high quality, digital-video conversion and video production equipment. Semiconductor products include the FS400 and FS450 series ASICs for scaling, scan conversion, Internet TV and Interactive TV applications. Commercial products for video presentation include desktop PC-to-TV scan converters, scalers, and line quadruplers. Video production products include application controllers, edit controllers, mixers, and character and effects generators. The company's products and technologies are sold globally through Original Equipment Manufacturers (OEMs) and resellers to the broadcast, cable, business, industrial, presentation, internet, gaming, home video production and home theater markets. FOCUS Enhancements stock is traded on the NASDAQ SmallCap Market under the symbol FCSE.

More information on FOCUS Enhancements may be obtained from the company's SEC filings, or by visiting the FOCUS Enhancements home page at http://www.focusinfo.com.

Forward-looking statements in this release are made pursuant to the "safe harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
" provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. The statements contained in this release, which are not historical facts, are forward-looking statements. Investors are cautioned that such forward-looking statements involve risks and uncertainties including, without limitation, continued acceptance of the companies' products, increased levels of competition for the companies; new products and technological changes, the companies' dependence upon third-party suppliers, intellectual property rights and other risks detailed from time to time in the companies' periodic reports filed with the Securities and Exchange Commission. Readers are cautioned not to put undue reliance on any forward-looking statements contained herein, which speak only as of the date hereof. The companies undertake no obligation to release publicly any revisions to forward- looking statements that may be made to reflect events after the date hereof or to reflect the occurrence of unanticipated events. In addition, the forward-looking statements contained herein are subject to risks and uncertainties, including the successful integration of Videonics into FOCUS, fluctuations in operating results, the timely development and acceptance of new products, product availability from suppliers, the impact of competitive products and pricing, changing TV standards and other risks set forth under the caption "Certain Factors That May Affect Future Results" in Focus and Videonics Annual Report on Form 10-KSB for the year ended December 31, 1999, in its quarterly report on Form 10-QSB for the quarter ended March 31, 2000, June 30, 2000 and September 30, 2000 and other filings with the SEC by both FOCUS and Videonics..
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Mar 6, 2001
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