FMC's new ads hit the airwaves. (FYI News & Notes).NKH NKH - Non-Ketotic Hyperglycinemia&W, Kansas City, Mo., went all out in developing television advertising for FMC Corp., Philadelphia, by creating the largest sound stage ever built in the Kansas City area. To create the 30-second spot entitled "Museum," the agency devised a 30-by-50 foot agricultural history museum setting, complete with multiple dioramas depicting the evolution of soil insecticide in·sec equipment and application methods. The commercial, which is now airing in the Midwest, features Capture and the Capture LiquidReady system and focuses on how the old ways of at-plant soil insecticides insecticides, chemical, biological, or other agents used to destroy insect pests; the term commonly refers to chemical agents only.
 ti·cid al (-s dl) adj.Chemical InsecticidesThe modern history of chemical insecticides in the United States dates from 1867, when Paris green proved effective against the Colorado potato beetle. Within a decade Paris green and kerosene oil emulsion were being employed against a variety of chewing and sucking insects. are becoming history. The agency also recently shot another television commercial, which will air throughout March, for FMC's Mustang Max Insecticide. |
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