FLAMENCO TV AD TRANSLATES INTO BRISK SALES.EACH WINTER FOR the last ten years, the Years, The the seven decades of Eleanor Pargiter’s life. [Br. Lit.: Benét, 1109] See : Time polished, nine-member classical Spanish dance troupe Andrea Del Conte Danza Espana has lured flamenco flamenco, Spanish music and dance typical of the Gypsy, or gitano. Flamenco dancing is characterized by colorful costumes, intense and erotic movements, stamping of the feet (zapateado), and clapping of the hands (palmada dance fans to the modest, seventy-five-seat Thalia Spanish Theater in Queens. But this year, ticket sales were unusually brisk, and new faces filled the theater. The reason? Television. From November through February, the Time Warner Cable This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. network periodically presented a thirty-second public service ad for the company. "It was like hitting the jackpot," said Kathy Giaimo, administrative director for the nonprofit theater, which specializes in Spanish and Latin American theater
The American Theater and dance. "I can't believe how generous they've been." The ads, featuring a flashy clip of Del Conte dancing in a purple dress, aired on several programs run by the cable company, including CNN CNN or Cable News Network Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world. , the Weather Channel, the Food Channel, and New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of 1, a twenty-four-hour program of New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. news. "They were the equivalent of a very pricey grant," Del Conte said. Time Warner has approximately 1.4 million cable subscribers in the city. The tiny theater has enjoyed a long relationship with the cable giant. In the past, Time Warner donated money to a spring parks festival that included Thalia productions, Giaimo said. Time Warner representatives visited the theater after that, and their offer of additional support translated into air time. The ads couldn't have come at a better time. "In the past, we presented flamenco once a week with a Spanish-language play the other two nights," Giaimo said. When the theater couldn't extend the run of a play, Danza Espana filled the void, performing three nights a week from January through early March. "The ads really helped us get the bigger audiences we needed," Giaimo said. In fact, the theater, formed in 1977 to meet the cultural needs of the city's rapidly growing Hispanic community, has long depended on dance to attract diverse audiences. "We've always presented plays and operettas in Spanish," says Giaimo. "But everyone understands dance." |
|
||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion