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FIRST NATIONAL "MOO-OFF" AT CARNEGIE HALL

 NEW YORK, Feb. 2 /PRNewswire/ -- How do you get to Carnegie Hall? Practice, practice...mooing?
 Fleischmann's Move Over Butter is inviting all cow impersonators to enter the first-ever national mooing contest. The final moo-off will be held at New York's Carnegie Hall this April and the winning moo-er will receive a vacation to Maui.
 Why a mooing contest? "San Francisco has its fog horn calling contest, the Steve Hauge, product manager for Move Over Butter.
 The event stems from interest in the television commercial, in which Gladys the cow joins in as her owner sings "Moooo-ve Over Butter," according to Hauge.
 "We found that many people moo along with Gladys and the farmer during the jingle, so we decided to launch a national search for the best moo," Hauge said.
 Bovine balladers can enter the contest free by calling 1-800-833-4COW. Contestants have from February 1 through March 31 to leave their name, address and moo.
 Entries will be divided by regions and a panel of expert judges -- including specialists from the entertainment and farm industries -- will select five finalists based on clarity, strength and most realistic cow sound. Only a human voice impersonating a cow's moo will be eligible for the final. No cud chewers will be permitted.
 The regional winners will be flown courtesy of Continental Airlines to New York for the national finals. They then will perform live at the storied Carnegie Hall, whose walls have echoed the greatest voices in history.
 "We anticipate receiving a wide range of moos from people of all ages and walks of life," Hauge said. "We want people to have fun with this."
 Cows have always been great communicators, using their mooing to express themselves, from mother-young contact and courting songs to something as sophisticated as maintaining coherence with a group's activity. Other interesting cow facts and lore:
 -- The average "moo" lasts 3-5 seconds.
 -- Cows have more acute hearing than humans and a greater sense of
 smell. On a clear day, they can sense smells up to six miles
 away.
 -- On an average day, a cow will eat about 100 pounds of grass in
 over six hours.
 -- NASA has sent cows into orbit to test their reactions to outer
 space.
 -- If milk could be used as gasoline, the annual supply from all
 U.S. cows would keep all of California's registered motor
 vehicles running for a year.
 Move Over Butter is a new buttery-tasting spread made by blending sweet cream buttermilk with vegetable oil. The product has no cholesterol and 75 percent less saturated fat than butter, hence its name.
 Move Over Butter is a product of Fleischmann's division, an operating company of Nabisco Foods Group.
 -0- 2/2/93
 /CONTACT: Ann Smith of Nabisco Food Group, 201-682-7149/


CO: Nabisco Food Groups ST: New York IN: FOD SU:

TM -- NY005 -- 1681 02/02/93 09:01 EST
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Copyright 1993 Gale, Cengage Learning. All rights reserved.

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Date:Feb 2, 1993
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