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FIRST 24-HOUR VIDEO GAME MARATHON RAISES $12,123.11 FOR FLOOD VICTIMS

 Thousands Rallied For Flood Relief -- Mario To The Rescue
 As Kids Played In `All-Stars Mariothon' Round The Clock
 REDMOND, Wash., Aug. 25 /PRNewswire/ -- Since noon yesterday until noon today, thousands of kids and adults across the United States raised $2,123.11 for flood relief victims by playing in the first-ever 24-hour video game marathon. Video game giant, Nintendo of America Inc., hosted the event and contributed $10,000.00 to the total donation amount. Dubbed the Super Mario All-Stars Mariothon, the national fund-raising event was coordinated to benefit the American Red Cross Flood Disaster Relief Fund.
 The competition was fierce among competitors in four major cities including Boston, Minneapolis, Orlando, Fla.; and Philadelphia. Each market competed simultaneously to raise the most funds for flood relief in a 24-hour period.
 "It's heartwarming to see so many people dedicate themselves to benefit our less fortunate neighbors in the Midwest," said John Wm. Thomas, senior vice president for development, American Red Cross. "Thanks to Nintendo and its thousands of supporters, we can help the flood victims rebuild what was destroyed by the disastrous floods. This donation will begin to help mend the wounds."
 "The success of Nintendo is built on a team concept of which our consumers are very much a part," said Perrin Kaplan, Nintendo's manager, corporate communications. "The `All-Stars Mariothon' started out as a fun event to debut our new game, `Super Mario All-Stars.' But with all of the problems affecting our Midwest neighbors, it made sense to turn this into a joint charitable effort. We're thrilled our consumers were able to lend a helping hand to flood victims."
 Participants both young and old in each city donated any desired amount of money for a limited time on the video game machines. To keep the games running throughout the night, charity participants from the Boys and Girls Clubs of America "camped out" overnight, taking shifts at the controls. Parent chaperones and charity staff joined the kids during the 24-hour competition to support each team and their city on their quest to become the "All-Stars Mariothon" winners. Nintendo also made contributions to the charitable organizations for their support of this event.
 "We're so happy to give something back to the charity organizations, whose young members donated so much time and effort to help others," said Kaplan.
 Competitors in the "All-Stars Mariothon" played Nintendo's "classic" new game, "Super Mario All-Stars" for the 16-bit Super Nintendo Entertainment System (Super NES), continually for 24 hours beginning at noon on Tuesday, Aug. 24. The all-star cheerleader at each event was Mario, one of the world's most famous video game characters of all time.
 All consumers attending the "All-Stars Mariothon" were eligible to enter a random drawing every hour, and a grand prize drawing conducted at the close of the event. Winners of the hourly drawing received a "Mariothon" T-shirt and the winner of the grand prize took home the ultimate Mario Mania Package: a color television, a Super NES, a "Super Mario All-Stars" game pak, an All-Stars baseball cap and T-shirt and a year's subscription to Nintendo Power, the definitive resource for video game-related information.
 "Super Mario All-Stars" is now available for a manufacturer's suggested retail price of $59.95(a) and includes a battery back-up, which allows players to stop game play at any point and resume at a later time at the same level.
 Nintendo of America Inc. is based in Redmond, Wash., and is a wholly owned subsidiary of Nintendo Co. Ltd., Japan, the world's largest manufacturer and marketer of video games.
 (a) Although Nintendo of America Inc. may suggest retail prices for products, dealer is free to determine on its own the prices at which it will sell the products.
 -0- 8/25/93
 /CONTACT: Eileen Tanner or Kris Kennett of Golin/Harris, 213-623-4200, for Nintendo of America/


CO: Nintendo of America Inc.; American Red Cross ST: Washington IN: LEI SU:

LM-MF -- LA001 -- 0416 08/25/93 14:40 EDT
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Publication:PR Newswire
Date:Aug 25, 1993
Words:659
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