FIRM TO DESIGN SPORTS PROJECTS.Byline: Greg Hernandez Staff Writer Paragon Sports Entertainment Sports entertainment is a type of of entertainment that takes the form of a sporting event, but with more emphasis on dramatic storylines, humor, spectacle or titillation than on a contest of athletic skills. , a Los Angeles-based sports entertainment company, announced its formation Tuesday and said it would focus on developing branded entertainment Branded Entertainment, also known as Branded content or Advertainment, is the combination of an audio-visual program (TV, radio, podcast, etc.) and a brand. It can be initiated either by the brand or by the broadcaster. through sports-related television series and specials. Paragon, which will also have offices in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. and Buenos Aires Buenos Aires (bwā`nəs ī`rēz, âr`ēz, Span. bwā`nōs ī`rās), city and federal district (1991 pop. , will be headed by Cindy Wilson, the former president of Gaylord Cable Networks. ``Before we go out and create an event or program, our first step is to go to the client, much like the producers of (NBC's) 'The Restaurant' did going to American Express and Mitsubishi,'' Wilson said. ``We will create events around what those sponsor needs are.'' The company will initially focus on televised professional golf events, and Wilson said it is working with the PGA tour to launch events next year and in 2005. It has already partnered with the Motion Picture & Television Fund to produce actor Michael Douglas' annual charity celebrity golf tournament. ``Our management team brings a group of executives with extensive experience in the entertainment business together with veterans from the sports programming world,'' said Wilson. ``With this unique combination, we intend to bring an innovative approach to the development of sports entertainment packages.'' Paragon's New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of office is headed by Paul Slagle, a former executive with Fox Sports and ESPN ESPN Entertainment and Sports Programming Network . He will focus on developing sponsor packages and branded entertainment concepts as the senior vice president of sales. ``In a world of increasing fragmentation, marketers are looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. unique opportunities with which to integrate themselves,'' Slagle said. Paragon Sports Latin America in Buenos Aires will be headed by Juan Fabbri, who owns and operates several cable channels dedicated to both music and sports. Paragon is reportedly developing a business strategy to expand the pay television presence for golf in Latin America and is working in conjunction with other sports-oriented major media partners in the region and prominent professional golf organizations. Greg Hernandez, (818) 713-3758 greg.hernandez(at)dailynews.com CAPTION(S): photo Photo: (color) WILSON |
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