FIRM EXPANDS IN TEXAS SIGNATURE COMMUNICATIONS GAINS BUSINESS PARTNER.Byline: Daily News VALENCIA - Signature Communications, a Valencia public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most and marketing firm, has joined forces with Red River B Word Co. of San Antonio San Antonio (săn ăntō`nēō, əntōn`), city (1990 pop. 935,933), seat of Bexar co., S central Tex., at the source of the San Antonio River; inc. 1837. to form a Texas branch office. Signature, formerly known as Lester Creative Group, has been in business locally for 15 years, writing and designing corporate literature for a variety of clients. ``We've served corporate clients in Dallas, Austin and San Antonio for years,'' company President Trish Lester said. ``It seemed natural to set up an office there, to partner with a Texas firm.'' Lester has worked on projects with Jim Brigance, president of Red River B, on numerous occasions over the past two decades. Brigance is a longtime Texas journalist. He began his career with The Associated Press Associated Press: see news agency. Associated Press (AP) Cooperative news agency, the oldest and largest in the U.S. and long the largest in the world. in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , later becoming assistant chief of the Texas AP bureau based in Dallas. He then served on the headquarters public relations staffs of such Fortune 500 giants as IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Continental Airlines and Conoco Oil before establishing his own firm in 1997. Together, Lester and Brigance provide clients with more than 50 years of professional writing and corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. experience. Lester changed the company name to Signature Communications in November 2001 to reflect a renewed focus on customized materials. ``Every business has a signature, one that is distinctive and should be compelling,'' she said. ``Our aim is to help companies find that unique voice, the one that can provide their important audiences with messages that touch the senses, arouse the emotions, stimulate action and linger in memory.'' |
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