FINDING AND RETAINING CREATIVE TALENT TO BE EXAMINED AT INTERNATIONAL ADVERTISING ASSOCIATION'S 33RD WORLD CONGRESS
FINDING AND RETAINING CREATIVE TALENT TO BE EXAMINED AT
INTERNATIONAL ADVERTISING ASSOCIATION'S 33RD WORLD CONGRESS
NEW YORK, Aug. 21 /PRNewswire/ -- Gordon E. Miracle, Professor of Advertising at Michigan State University, USA, will be one of the featured speakers at a special session entitled "Creative Talent. Where to Find It. Education and Training" during the second day which will focus on "Creative Developments" at the International Advertising Association's World Congress: "The Great Debate," September 28-30, 1992 in Barcelona, Spain.
Professor Miracle will examine the need to attract and retain promising young people and experienced professionals in advertising at the local/national and international level, and provide the "how's" and "where's" to find talented people.
On this subject, IAA Director-General Norman Vale noted, "Our industry faces an enormous challenge to attract and develop the talent necessary to carry us into the next century. Maintaining a steady flow in the pipeline is a daunting task, particularly in today's business climate. But with our assorted contractions, we can't relent in the quest for outstanding talent. Conceptualizers, strategists, planners and creatives are the resources of marketing communications."
Miracle has received more than two dozen postdoctoral fellowships and research grants from foundations in Japan, Korea, the United Kingdom and the United States. He was a visiting professor in Norway, a Fulbright Research Scholar in Japan, and has lectured and done research in more than a dozen other countries, recently in Spain, Korea and the Ukraine. In 1990 he was elected a Fellow of the American Academy of Advertising. He has authored, co-authored or edited nine books, most recently "Cultures in Advertising, Advertising in Cultures" (1990, in Korean), along with more than 80 other scholarly and professional articles, papers and published works. He serves as Associate Editor of International Marketing Review, and as a member of the editorial boards of the Journal of Current Issues and Research in Advertising and Werbeforschung und Praxis ("Advertising Research and Practice" published in German in Munich and Vienna).
For registration and other information, contact: Mr. Miguel Fuertes or Ms. Ana Costeja, IAA 33rd World Advertising Congress Secretariat, Palacio de Congresos, Fira de Barcelona, Avda. Reina Maria Cristina s/n, 08004-Barcelona, Spain. Tel: (34-3) 423 3101; fax: 426 2845; telex: 53117 FOIMB E.
The IAA is the only global tripartite association that represents the common interests of advertisers, agencies and the media. Its principal objectives are to protect freedom of commercial speech and consumer choice, promote the value of advertising, encourage self- regulation, and foster professional development through education and training.
The IAA's global network comprises more than 3,000 members in 87 countries that account for 97 percent of global advertising expenditures. The Association has 100 Corporate Members, 50 Organizational Members (other associations) and 49 Chapters in major international centers. The World Secretariat is located in New York City.
The IAA closely coordinates its activities with other major advertising tripartites such as the Brussels-based European Advertising Tripartite (EAT), the U.K.'s Advertising Association (AA), Germany's ZAW, and the American Advertising Federation (AAF). It has NGO status at UNESCO and other UN agencies.
/CONTACT: Loretta Matuozzi-Fiola of the IAA, 212-557-1133/ CO: International Advertising Association ST: New York IN: ADV SU:
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