FILMS A REMEDY FOR WAR FATIGUE.Byline: Valerie Kuklenski Staff Writer This weekend's box office results should serve as a barometer of the nation's need for escapism es·cap·ism n. The tendency to escape from daily reality or routine by indulging in daydreaming, fantasy, or entertainment. , judging from patterns observed after 9-11 and the outbreak of the 1991 Gulf War. While there was a sharp slump in movie-going the weekend after the terrorist attacks on the World Trade Center and the Pentagon, the following 10 weeks broke records, said John Fithian of the North Hollywood-based National Association of Theater Owners. ``I think people stay home and watch the news, and after a certain amount of time, they reach saturation with news watching and they want some entertainment or other distraction,'' said Fithian. ``Movie theaters tend to do very well because they're local, they're easy to get to and they're affordable.'' Paul Dergarabedian, president of box-office tracker Exhibitor Relations, said the ups and downs ups and downs pl.n. Alternating periods of good and bad fortune or spirits. ups and downs Noun, pl alternating periods of good and bad luck or high and low spirits of ticket sales are closely tied to the product, regardless of news. This weekend's new releases include the Chris Rock comedy ``Head of State,'' the John Travolta thriller ``Basic'' and the Hilary Swank disaster flick ``The Core.'' ``Who's the most frequent moviegoer mov·ie·go·er n. One who goes to see movies. mov ie·go ing adj. ? The 18- to 24-year-olds,'' he said. ``Are they the biggest target for the war coverage? I don't think so.'' Marc Berman, who writes the Programming Insider column for Mediaweek, said broadcast television viewership is down noticeably from the comparable week last year, in Los Angeles as with the rest of the country. While viewers could not get enough of coverage in the first couple of days of the war, they apparently are no longer intent on giving every waking hour to news watching. Berman said viewers now are looking to broadcast sources for entertainment alternatives, even sitcom reruns, as a respite from 24-hour news. Thursday night's ratings verified that, with NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. attracting a large number of viewers with repeats of ``Friends,'' ``Will & Grace'' and ``ER.'' Virginia Hunt, programming director for KCBS-TV (Channel 2) and KCAL-TV (Channel 9), said viewers seem happy that the CBS (Cell Broadcast Service) See cell broadcast. affiliate has for the most part resumed regular programming, which this week includes the NCAA basketball tournament There are six main NCAA Basketball Tournaments.
``They do want to know what's going on Verb 1. know what's going on - be well-informed be on the ball, be with it, know the score, know what's what know - know how to do or perform something; "She knows how to knit"; "Does your husband know how to cook?" (with Iraq), and they appreciate that you're keeping them in the loop,'' she said. |
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