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FILM ROMAN HAS NEW CEO.


Byline: Ben Sullivan Daily News Staff Writer

Homer Homer, principal figure of ancient Greek literature; the first European poet. Works, Life, and Legends


Two epic poems are attributed to Homer, the Iliad and the Odyssey.
, Marge and Bart got a new boss Wednesday.

Film Roman Inc. named industry veteran David Pritchard There is more than one person called David Pritchard.
  • David Pritchard (chess writer)
  • David Pritchard (footballer)
  • David Pritchard (physicist)
  • David Pritchard (television)
 president and chief executive of the North Hollywood animation studio Animation studio can refer to:
  • a studio where animation is created—see the List of animation studios.
  • Any three dimensional software animation package such as 3ds Max, Blender 3D, Cinema 4D, Lightwave, Maya, Houdini, or XSI.
, replacing Phil Roman, who founded the company and took it public last October. Roman, who initiated the replacement, will remain with the company as chairman of the board.

Film Roman shares have tanked since its initial public offering, dropping from $10 to around $2. Roman and Pritchard both acknowledged that Pritchard's appointment is in part an attempt to regain investor confidence. And indeed, shares were up 44 cents to $2.56 on heavy trading Wednesday.

``We as a company had to do something to react to that'' previous drop in share price, Roman said. ``I felt it was my duty to shareholders to get somebody who was really a businessman, with a strong business background, to run it.''

Pritchard will take over in mid-September.

Once a darling of the entertainment industry, thanks largely to the success of the animated television series “Animated series” redirects here. For full information about animated series, see Animated cartoon.

Animated Series are a television series produced by means of animation.
 ``The Simpsons,'' Film Roman went public in an effort to convert from a fee-for-service operation to a proprietary cartoon house.

The company has lost money consistently since it went public, however.

There have been some recent signs of a turnaround. Film Roman earlier this month reported a loss of just $160,000 for the second quarter, compared to a loss of $753,000 for the like period in 1996. And on Tuesday the company announced it had signed a deal with television network UPN UPN User Principal Name (Microsoft Windows 2000)
UPN United Paramount Network
UPN Unión del Pueblo Navarro (Navarrese People Union)
UPN Umgekehrte Polnische Notation
 to provide 13 episodes of an animated series based on the feature film ``The Blues Brothers.''

Still, the company's post-IPO track record under Roman demanded new leadership, company officials said.

Pritchard comes to the job after 16 years in the entertainment industry. He has held senior positions at HBO Hyperbaric oxygen therapy (HBO)
A form of oxygen therapy in which the patient breathes oxygen in a pressurized chamber.

Mentioned in: Ozone Therapy
 and Paramount, and was previously CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Pritchard/Ecclesine, a live action and animated television and film production company.

Roman will continue to be active on the creative side of the business, Pritchard said.

CAPTION(S):

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Chart: (Color) ROMAN FALLS

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Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:BUSINESS
Publication:Daily News (Los Angeles, CA)
Article Type:Statistical Data Included
Geographic Code:1USA
Date:Aug 28, 1997
Words:351
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