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FIBERMAX COTTON SEED: Aventis CropScience.


Transgenic trans·ge·nic
adj.
1. Of, relating to, or being an organism whose genome has been altered by the transfer of a gene or genes from another species or breed: transgenic mice.

2.
 seed has claimed a huge stake in the cotton seed market in years past, but there is still demand for conventional seed. Distributed by AgChem, FiberMax is a new player in the conventional market, which boasts two characteristics that were not thought to be possible as a combination: quantity and quality.

FiberMax has raised the bar in terms of quality and yield, which were once considered mutually exclusive Adj. 1. mutually exclusive - unable to be both true at the same time
contradictory

incompatible - not compatible; "incompatible personalities"; "incompatible colors"
 by researchers and economists. These two elements create a valuable blend, as both are required in the global arena to maintain a competitive edge in the world market.

The product also proves valuable to the producer's bottom line. Textile mills with new spinning technology are demanding higher quality cotton and paying more for it. According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 growers Growers are the people, animals, plants, and various living creatures that assist in the growing of plants and other living creatures. More specifically, the term "growers" refers to individual people who put forth effort to grow plants for food and medicinal use, including the , including members of the FiberMax Cotton Growers Assn. -- a group established to generate better returns by pooling and marketing high-quality FiberMax cotton -- FiberMax has consistently achieved better return on investment at the gin.

The success of FiberMax did not just happen on its own. It has come from both strong push and pull marketing efforts. Aventis Aventis Is a pharmaceutical and lab assay testing company. It was formed in 1999 when Rhône-Poulenc S.A. merged with Hoechst AG. The merged company was based in Strasbourg, France.

Sanofi-Aventis was formed in 2004 when Sanofi-Synthélabo purchased Aventis.
 launched the product in 1996 and has used public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  to feed into the continuing interest in fiber quality. Most of the marketing and communications efforts have been targeted toward the geography with the most potential for initial sales. As continued success occurs, these efforts will be expanded throughout the Cotton Belt. Visit www.cottonexperts.com for more information.
COPYRIGHT 2001 Doane Information Service
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:cotton seed produces high yields
Comment:FIBERMAX COTTON SEED: Aventis CropScience.(cotton seed produces high yields)
Author:Reddick, Bekah
Publication:Agri Marketing
Article Type:Brief Article
Geographic Code:4EUFR
Date:Oct 1, 2001
Words:241
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