FHMUS.com Names Winstar Exclusive National Online Sales Rep.

NEW YORK -- FHMUS.com, the companion web site to FHM, the fastest growing men's magazine in the world, has selected Winstar, a division of Interep Interactive, the largest independent online ad sales company in the United States, to be its exclusive national online sales rep firm.

With the goal of becoming a daily destination for young men, FHMUS.com recently relaunched its web site placing a heavy emphasis on original content. FHMUS.com's new Web TV feature includes interviews with entertainers and professional athletes; video highlights of cover girl shoots as well as FHM signature Hometown Honeys and It's Your Girlfriend photo features; and funny user submitted videos. The site has also added Big Eye on the Web, which showcases 20 to 40 different links each day that FHMUS.com's editors select from around the Web. Also new to the site are blogs by a number of professional athletes. Oscar De La Hoya will be keeping a blog beginning this week as he prepares for his upcoming WBC Light Middleweight title fight with Ricardo Mayorga, and Rick DiPietro of the New York Islanders will blog throughout the 2006-2007 NHL season.

For advertisers, FHMUS.com features new "full-page" ads within a virtual magazine located on the home page. Advertisers are also able to purchase video ad inventory within FHM's Web TV platform among other opportunities.

"The young male market is notoriously difficult to reach, but FHM has built a strong, loyal audience both online and in print," says Adam Guild, president of Winstar/Interep Interactive. "With its new ad units and new emphasis on original content, we think FHMUS.com will be fertile ground for advertisers targeting the 18 to 34 male market."

"FHMUS.com offers advertisers an instant connection to the all-important young male demographic," says Andrew Ormson, general manager, Emap Metro LLC, FHM's parent corporation. "With our recent re-invention, we now provide advertisers a full complement of advertising opportunities to interact with our loyal audience. We are confident the distinct attributes of our brand will be well represented to the advertising community by Winstar's veteran team of sales reps."

FHM is a publication of Emap Metro LLC, an Emap plc company. FHM was launched in the U.S. in April 2000 and today is considered one of the country's leading young men's magazines with 5.2 million readers. In addition to the U.S., FHM is published in the following countries: Australia, China, Denmark, Estonia, France, Germany, Greece, Hungary, Indonesia, Latvia, Lithuania, Malaysia, Mexico, the Netherlands, Norway, Philippines, Portugal, Romania, Russia, Singapore, Spain, Slovenia, South Africa, Sweden, Taiwan, Thailand, Turkey, United Kingdom and Ukraine.

Winstar is a division Interep Interactive. Founded in 1997, Interep Interactive has become the largest independent online ad sales company in the United States and through co-marketing agreements, the largest Internet rep company in the world. It represents networks and sites such as WorldNow, MediaSpan, Nasdaq.com, Healthandage.com; and readersdigest.com, A&E, Fodors.com, Zagat.com.

Interep (www.interep.com) (IREP.PK) is the nation's largest independent advertising sales and marketing company specializing in radio, the Internet, television and complementary media, with offices in 17 cities. Interep is the parent company to the following radio representation firms: ABC Radio Sales, D&R Radio, CBS Radio Sales, McGavren Guild Radio, SBS/Interep and Susquehanna Radio Sales. Interep is also parent to Azteca America Spot Television Sales and Interep Interactive, including Winstar Interactive, the place for Internet brands. Interep divisions benefiting our clients and customers include our "unwired" Network Division; Interep Innovations, our business development division, including the Interep Marketing Group (IMG) and Promotion Marketing; The Event Shop; and Morrison and Abraham, a sales consulting firm.