FEEDBACK.An Alternative to Layoffs I enjoyed reading about Acxiom's use of voluntary pay cuts to prevent layoffs ("Creative Cost Cutting," CE: June 2001). It was refreshing to see how a company was able to overcome a daunting daunt tr.v. daunt·ed, daunt·ing, daunts To abate the courage of; discourage. See Synonyms at dismay. [Middle English daunten, from Old French danter, from Latin challenge without sacrificing one of their most valuable resources: people. Equally refreshing was the employees' response in taking up the challenge. It's nice to see a company realize the answer to every economic problem isn't to push the panic button and institute wholesale layoffs. By leveraging their existing resources, more companies may find their solutions start from within. Regardless of how fast the economy moves and technology develops, the driver is still people. Jeff A. Sexton Senior Account Executive Cohn & Wolfe New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , NY Kind Words Your publication continues to present valuable information and insights in a most attractive fashion. CE is nearing the top of my monthly must-reads. Keep up the great work. Bruce Cotter cot·ter n. 1. A bolt, wedge, key, or pin inserted through a slot in order to hold parts together. 2. A cotter pin. [Origin unknown. Butler, MD Back to Old School Branding I liked the Editor's Note Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat. Trained by D. on brand blow-out (CE: July 2001). It's extraordinary to me just how much fuzziness there is over this topic and odd to think that maybe, just maybe, the best examples of what branding is still about today can be found in what companies like P&G were quietly doing 125 years ago--before jargon junked it all up. The delivery devices may have changed, as did the competitive stakes and the mindset mind·set or mind-set n. 1. A fixed mental attitude or disposition that predetermines a person's responses to and interpretations of situations. 2. An inclination or a habit. of the customer, but the core of successful branding hasn't. Who "owns" a brand is less important than understanding who owns it--and that's what the old brigade got right. Michelle Jordan Principal Jordan LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control Costa Mesa Costa Mesa (kŏs`tə mā`sə), city (1990 pop. 96,357), Orange co., S Calif., on the Pacific south of Santa Ana; inc. 1953. It is a transportation, residential, and light industrial center. , CA Hiring Far and Away As noted in your guide on optimizing human performance ("How CEOs Get Results," CE Supplement: February 2001), many companies still face an IT labor shortage. While you proposed many HR tactics to try to attract and retain the best people in the current employment market, you failed to address alternatives for when the "best people" can't be found. Offshore outsourcers are in a unique position to offer the cost-effective services of programmers from a large international pool, while eliminating the worry of visas and relocation costs. Brian Phelps President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Vested Development Inc. Woburn, MA Chief Executive welcomes letters from readers. Send letters for publication via email to ssherwood@chiefexecutive.net; via fax: 212/687. 8456; or via mail: The Editor, Chief Executive magazine, 733 Third Avenue, 24th Floor, New York, NY 10017. |
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