FEATURE/Web Surfers Alert: Wise-crackin' Real Talkin' Bubba Goes Interactive On the Net.EL SEGUNDO El Segundo (ĕl sēgŭn`dō), industrial city (1990 pop. 15,223), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1917. Its products include navigation and computer systems, aircraft parts, office machines, telephone apparatus, and , Calif.--(BUSINESS WIRE FEATURES)--Nov. 12, 1998--Look out web surfers... Real Talkin' Bubba bub·ba n. Slang 1. Chiefly Southern U.S. Brother. 2. A white working-class man of the southern United States, stereotypically regarded as uneducated and gregarious with his peers. is now on the Net. Mattel's best-selling best·sell·er also best seller n. A product, such as a book, that is among those sold in the largest numbers. best wise crackin' bear comes to cyber-space on the new Bubbaville website: www.bubbaville.com. Launched in conjunction with a nationwide Fall TV campaign promoting Real Talkin' Bubba and Bedtime Bubba, the website is proving to be just as popular as the brand - more than 10,500 hits were logged during the site's first three days of operation. Since Real Talkin' Bubba's introduction in 1996, this irreverent ir·rev·er·ent adj. 1. Lacking or exhibiting a lack of reverence; disrespectful. 2. Critical of what is generally accepted or respected; satirical: irreverent humor. bear has remained one of the top selling plush personalities. This year, Mattel expands the Bubba Brand with the introduction of Bedtime Bubba and the Bubbaville Website launch. "Real Talkin' Bubba is a unique personality that appeals to children of all ages. Our new cyber-Bubba spearheads a strategic campaign to make him even more at home to our broad audience through the Internet," says Lynn Chang, senior brand manager, Mattel plush. Log onto www.bubbaville.com, and web-surfers can download a virtual version of Real Talkin' Bubba. Just like Real Talkin' Bubba, cyber-Bubba says over 200 wise-crackin' phrases, but this Bubba also has the added appeal of body language. Squeeze his paw (tool) PAW - Physics Analysis Workbench. with a mouse click and Bubba asks web surfers to fluff up Verb 1. fluff up - make fuller by shaking; "fluff up the pillows" plump up, shake up shake, agitate - move or cause to move back and forth; "The chemist shook the flask vigorously"; "My hands were shaking" his hair, put sunglasses sunglasses A tinted pair of glasses used to ↓ light arriving at the eye, which are labeled according to the amount of UV light blocked; nonprescription glasses are classified according to use and amount of UV radiation blocked Sunglasses on him and answer his steady stream of irreverent questions. When Bubba says "Turn me upside down," turn him upside down with your mouse and Bubba will kick his legs, talk backwards and then demand to be turned right side up. Hold his mouth closed and he might give you a kiss. And even without interaction Bubba is fun to watch while he is on your computer screen -- he looks from side to side, blinks, moves his ears and does a funny dance. As well as downloading, web-surfers can send a Real Talkin' Bubba postcard to their friends directly from the site. Mattel, Inc., with $4.8 billion in annual revenues, is the worldwide leader in the design, manufacture and marketing of children's toys. With headquarters in El Segundo, Mattel has offices and facilities in 36 countries and markets its products in more than 150 nations throughout the world. |
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