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FEATURE/So Cool, So Rich - They're Absolutely Radiant!; Matrix Introduces New SoColor Crystal Cool Reds.


Business Editors/Fashion & Lifestyle Writers

FEATURE...

NOTE TO MEDIA: Photo is available in a

Smart News Release(TM) on Business Wire's Home Page at

www.businesswire.com and at www.newstream.com

NEW YORK--(BUSINESS WIRE FEATURES)--June 10, 2002

Blondes may have more fun, but REDHEADS have no regrets.

We're seeing shades of red from pale fire to deepest wine on all the runways - everywhere from Marc Jacobs' bohemian babes to Galliano's urban warrior women.

And to accessorize ac·ces·sor·ize  
v. ac·ces·sor·ized, ac·ces·sor·iz·ing, ac·ces·sor·iz·es

v.tr.
To furnish with accessories: accessorized my outfit with a matching watch.

v.
? The newest ladylike la·dy·like  
adj.
1. Characteristic of a lady; well-bred.

2. Appropriate for or becoming to a lady. See Synonyms at female.

3. Unduly sensitive to matters of propriety or decorum.

4.
 Prada satchel in wild cherry? Perhaps something with rubies from Bulgari? We're gaga ga·ga  
adj. Informal
1. Silly; crazy.

2. Completely absorbed, infatuated, or excited: They were gaga over the rock group's new album.

3. Senile; doddering.
 for Gucci's embroidered em·broi·der  
v. em·broi·dered, em·broi·der·ing, em·broi·ders

v.tr.
1. To ornament with needlework: embroider a pillow cover.

2.
 bags, mad as ever about Manolos ...but there is simply no fashion accessory that is more important than gorgeous haircolor.

Red hair is red hot right now - but Matrix didn't forget that red can be cool...

Introducing SoColor Crystal Cool Reds

3 stunningly lustrous, radiant red violets plus two 2 bright, rich violet reds add up to 5 shades that achieve spotlight-worthy reflective brilliance on even the darkest hair. SoColor's moisturizing honey creme base conditions hair for tremendous shine every time and has made it the No. 1 choice of salons across America.

Is it your time to shine? Matrix colorists have try-on swatches and color techniques at their disposal to work with you to create your new cool red look. Let your colorist col·or·ist  
n.
1. A painter skilled in achieving special effects with color.

2. A hairdresser who specializes in dyeing hair.



col
 be your guide into the cool world of SoColor Crystal Cool Reds!

Note to editors:
-- SoColor Haircolor is for use by salon professionals only

-- Consumers can call 1-800-6Matrix or visit www.matrix.com to locate a Matrix
salon.


Note: A Photo is available at URL URL
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: http://www.businesswire.com/cgi-bin/photo.cgi?pw.061002/bb12
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 10, 2002
Words:277
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