FEATURE/Pizza Expo '98 Exhibitor Unveils Post-it Delivery Notices.LAS VEGAS--(BUSINESS WIRE FEATURES)--March 16, 1998--Guerrilla Mail, Inc., a promotional marketing firm serving the pizza industry, unveils its new Post-it(R) "Delivery Notices" today at Pizza Expo '98, the annual convention of the National Association of Pizza Operators at the Las Vegas Convention Center The Las Vegas Convention Center is owned and operated by the Las Vegas Convention and Visitors Authority and is located in Clark County, Nevada. It is one of the largest Convention centers in the world. At the end of 2004, the center had 3. , announced Michael Cohen Michael Cohen may refer to:
The Cleveland-based company hopes to convince some 6,000 pizza makers expected at this year's event that its innovative, high-impact coupons will stick around longer than ordinary coupons which often get lost in paper drawers. Thanks to 3M's famous repositionable adhesive adhesive, substance capable of sticking to surfaces of other substances and bonding them to one another. The term adhesive cement is sometimes used in place of adhesive, especially when referring to a synthetic adhesive. , recipients of the newfangled new·fan·gled adj. 1. New and often needlessly novel. See Synonyms at new. 2. Fond of novelty. [Middle English newfanglyd, fond of novelty, alteration of coupons can stick the money-saving offers to refrigerators, phones, walls, or any place where they can find them when they need them. Cohen cohen or kohen (Hebrew: “priest”) Jewish priest descended from Zadok (a descendant of Aaron), priest at the First Temple of Jerusalem. The biblical priesthood was hereditary and male. believes pizza makers who want a bigger slice of the highly-competitive delivery market gain an important competitive advantage with Guerrilla guerrilla Member of an irregular military force fighting small-scale, fast-moving actions, usually in concert with an overall political-military strategy, against conventional military and police forces. Mail. After sticking a note on every home's front door in their delivery area, a pizza shop can expect a response rate as high as 30 percent, he said. "Compared to the typical two or three percent response pizza shops are used to getting, our biggest obstacle is convincing them that we're not exaggerating ex·ag·ger·ate v. ex·ag·ger·at·ed, ex·ag·ger·at·ing, ex·ag·ger·ates v.tr. 1. To represent as greater than is actually the case; overstate: ," Cohen added. Do homeowners really want a coupon stuck to their door? Cohen says fewer than one percent of recipients complain, based on previous testing of the product. But they were three times as likely to use Guerrilla Mail's coupons than those received in newspapers or in the mail. "We give small, independent pizzerias an affordable media alternative so they can compete with the pizza giants," he said. To get recipients' attention, Guerrilla Mail coupons look like delivery notices left by a package courier. "The object is to get the message through before the recipient discards our piece before at least reading it," Cohen said. "Then if they like the offer, they can stick it up in the house as a reminder. One thing is certain, our Post-it notices won't end up in a pile of expired coupons." More than 600 industry suppliers are exhibiting at Pizza Expo, which is produced by Pizza Today magazine. For more information on promotional Post-its, contact Guerrilla Mail, Inc. at (800)653-7910. CONTACT: Guerrilla Mail, Inc. Melanie Jones, 216/397-8230 |
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