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FEATURE/Pitney Bowes introduces two, new address printers, and expands Mail Center 2000 family of mailing solutions.


STAMFORD Stamford, town, England
Stamford, town (1991 pop. 18,127), in the Parts of Kesteven, Lincolnshire, E central England, on the Welland River. It is a market town. Products include diesel engines, electrical equipment, bricks, and tiles.
, Conn.--(BUSINESS WIRE FEATURES)--March 26, 1997--

New Inkjet Address Printers Can Improve Direct Mail Response

And Get Mail Out More Cost Effectively

Pitney Bowes This article or section is written like an .
Please help [ rewrite this article] from a neutral point of view.
Mark blatant advertising for , using .
, the global leader in mail technology, introduced two new inkjet, address printers to the Mail Center 2000(R) family of products.

The W670 and W770 Printers enable businesses and organizations to process mail less expensively while simultaneously creating the kind of direct mail that looks professional and gets opened.

These printers, when used in conjunction with CASS CASS Cardiology, cardiovascular surgery A randomized, open label, multicenter trial that compared the outcomes of CABG vs. medical therapy on M&M in Pts with coronary artery disease after an MI. See Angina, CABG, Silent ischemia.  certified See certification.  software like SmartMailer(TM) from Pitney Bowes, print delivery barcodes along with the delivery address. This enables mailers to take advantage of the significant bar coding discounts offered by the Postal Service postal service, arrangements made by a government for the transmission of letters, packages, and periodicals, and for related services. Early courier systems for government use were organized in the Persian Empire under Cyrus, in the Roman Empire, and in medieval , (e.g. First Class Mailers can save a minimum of 5.9 cents per piece, and the Standard Mail rates can go down by 7.3 cents or more for every letter). In addition, the W670 and the W770 can print the entire envelope, including the return address, company logos, and/or any promotional message, which can reduce outside envelope printing costs.

Also, the W670 and W770 Printers help increase direct mail response rates. Seventeen percent of all promotional mail is thrown away unread, but the eye-catching graphics and the direct impression printing delivered by these printers results in a highly professional-looking mailpiece -- a letter that gets opened.

"Surveys have shown that direct mail is unmatched as a targeted marketing tool, and with the barcoding discounts now available from the Postal Service, mail has also become one of the best bargains in business today," stated Steve McGowan, vice president, Strategic Marketing, Pitney Bowes Mailing Systems. "The W670 and W770 printers bring some significant benefits to our customers by enabling them to reduce mailing costs while enhancing the marketing power of their direct mail."

The W770 and W670 print on envelopes of all sizes, ranging from postcards to large flats, and they can save up to 2 hours for every 1,000 envelopes processed by eliminating the need for costly address labels. In addition, the W770 and W670 both have compact footprints, plug-in IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) (R) compatibility, and three print mode resolution options (150 dpi for drafts, 200 dpi for letters, 300 dpi for executive quality). Some unique features for each printer are reflected below: -0-
                       W670                        W770

Media Thickness:       003" to .062"               .003" to .125"
Envelope Capacity:     300 No.10 envelopes         600 No.10 envelopes
Maximum Speed:         Postcards-4,300/hr          Postcards-8,000/hr
(for printing a        No.10 envelopes-3,750/hr.   No.10 envelopes-7,000+/hr.
3 line address)        9x12 flats-2,400/hr.        9x12 flats-5,000/hr.
Print Character Size:  8,10 and 12 point           8 to 30 point, scalable
Fontography:           3 internal fonts,           14 internal fonts,
                       20 optional font cards,     20 optional font cards,
                       not scalable                all scalable




Additional information about the W770 and W670 printers or any other Pitney Bowes product is available through its local district office or its home page on the Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
; http://www.pitneybowes.com

Pitney Bowes Inc. (NYSE NYSE

See: New York Stock Exchange
:PBI PBI protein-bound iodine.

PBI
abbr.
protein-bound iodine


PBI,
n See iodine, protein-bound.


PBI

protein-bound iodine.
) is a premier provider of innovative products, services and technologies that enable more than 2 million customers worldwide to efficiently manage the exchange and distribution of information and packages.

CONTACT: Lobsenz-Stevens Inc., New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of


Scott Tangney, 212/684-6300, ext. 313
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 26, 1997
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