FEATURE/ParcPlace-Digitalk Unveils Client/Server/Web Development Strategy; New Technology Direction Will Help Customers Keep Pace With Business Change.SUNNYVALE, Calif.--(BUSINESS WIRE FEATURES)--May 21, 1996-- ParcPlace-Digitalk, Inc. (Nasdaq: PARQ PARQ Physical Activity Readiness Questionnaire PARQ Passive/Active Remote Queueing PARQ Parental Acceptance-Rejection Questionnaire PARQ Parent Adolescent Relationship Questionnaire PARQ Pre Activity Readiness Questionnaire PARQ Parent Adherence Report Questionnaire ) today announced its new strategy to offer a complete solution for client/server/web development. Client/server/web is a category of application development and delivery systems for business software that runs in a client/server environment A networking environment that is made up of clients and servers running applications designed for client/server architecture. See client/server. and on the internet or intranets. The company intends to leverage its expertise in the Web, distributed computing (1) The use of multiple computers networked throughout a wide geographical area, or the world via the Internet, in order to solve a single problem. See grid computing. (2) The use of multiple computers in an enterprise rather than one centralized system. , objects, and components to achieve a leadership position in this category. ParcPlace-Digitalk has been building the components of this strategy for many years. The company delivered the first distributed object Distributed objects are software modules that are designed to work together, but reside either in multiple computers connected via a network or in different processes inside the same computer. model and the first commercial object-oriented language object-oriented language - object-oriented programming (Smalltalk) in 1988. The company pioneered visual wiring tools with its PARTS product that supports development with Smalltalk and ActiveX components in 1992, and introduced the first object-oriented Web application development environment, VisualWave, in December of 1995. Today, in a related press release, the company announced the first visual programming environment for Java, Parts for Java, a visual component wiring environment that makes it easy to integrate Java with existing business applications. "Our new strategy is in response to our customers' changing priorities," said Bill Lyons, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of ParcPlace-Digitalk. "ParcPlace has traditionally provided one of the most powerful and complete object-oriented environments for business-critical client/server development. The emergence of the World Wide Web has created a new opportunity for reaching customers, and has dramatically increased the complexity of enterprise development. This announcement signals our commitment to helping our customers meet the challenges of reaching their customers and responding to their customers' needs in an integrated client/server/web environment, using the best languages and components for the job." "Objects are the programming paradigm A programming paradigm is a fundamental style of programming regarding how solutions to problems are to be formulated in a programming language. (Compare with a methodology, which is a style of solving specific software engineering problems). of choice for the Web, and ParcPlace-Digitalk's roots as an object company give it a leg up on many competitors in this arena," said Steve McClure Steve McClure (born 1970) is a top British rock climber with two ascents graded F9a and one possibly graded 9a+. In 2002 McClure became the first British person ever to onsight more than 100 routes graded F8a or harder within 12 months. , Director of Object Technologies at International Data Corporation. "By the same token, ParcPlace-Digitalk is wisely moving beyond the holy war of object languages to help solve the complex development issues its customers face today by offering a comprehensive environment for the development and deployment of enterprise applications." The Client/Server/Web Category Client/server/web is a category of application development and delivery systems for business software that will run in both a client/server environment and on the internet or intranet without modification or recompilation Re`com`pi`la´tion n. 1. A new compilation. . A true client/server/web system must have a robust set of features that address every aspect of development and delivery in the enterprise: -- Integrated suite of object-oriented development tools -- Database and legacy access -- Visual application construction -- Web and GUI (Graphical User Interface) A graphics-based user interface that incorporates movable windows, icons and a mouse. The ability to resize application windows and change style and size of fonts are the significant advantages of a GUI vs. a character-based interface. development systems -- Web and GUI delivery system -- Distributed objects Software modules that are designed to work together but reside in multiple computer systems in a private network or on the global Internet. A program in one machine sends a message to an object in a remote machine to perform some processing. -- Support for multiple languages and components ParcPlace-Digitalk's strategy is to provide a complete, robust development environment for client/server/web computing. The company's current product offerings already include features addressing each aspect required of true client/server/web systems, and the company's new strategy will guide enhancements to the product line in the future. ParcPlace-Digitalk's new strategy and direction are fueled by the changing needs and priorities of its customers: to leverage the Web through mission-critical business applications; to build, deploy and change applications quickly in response to market forces; to distribute business applications across the enterprise for efficiency and ease of access, regardless of where they run; and to keep up with the potential and realities of Java. Parts for Java, also announced today, allows developers to create and extend Web applications and applets using a familiar visual browser technology. ParcPlace-Digitalk's Foundation of Experience The foundation for ParcPlace-Digitalk's new direction is its expertise in Web development, object-oriented client/server development, distributed applications and visual programming. ParcPlace-Digitalk is the company that commercialized the Smalltalk object-oriented programming language object-oriented programming language - object-oriented programming , a "pure" OO language for serious business application development. ParcPlace-Digitalk's Smalltalk-based client/server development environments allow for application deployments over the Web as well as to Windows 95. VisualWorks provides portability across 12 platforms, including Windows 95 and the Web. Visual Smalltalk Enterprise See Visual Smalltalk. is the first Smalltalk development environment to carry the Windows 95 logo. ParcPlace-Digitalk's VisualWave, which the company shipped in December 1995, is acknowledged by many industry analysts to be the first environment for developing serious business critical applications for the Web that addressed the complexity of client/server/web development. It allows corporate users to develop, deploy and change the same application on their client/server systems and the Web, without recompiling or having to know Web-specific programming dialects. "ParcPlace-Digitalk's successful entry into the Web market last fall with VisualWave gives us a running start and a proven track record," said Martin A. Yam, senior vice president of marketing and sales. "With VisualWave as a starting point Noun 1. starting point - earliest limiting point terminus a quo commencement, get-go, offset, outset, showtime, starting time, beginning, start, kickoff, first - the time at which something is supposed to begin; "they got an early start"; "she knew from the for client/server/web development, we plan to leverage our traditional strengths of powerful, visual development environments into an integrated, robust solution for the emerging client/server/web market." ParcPlace-Digitalk also sells Distributed Smalltalk Distributed Smalltalk - ["The Design and Implementation of DIstributed Smalltalk", J. Bennett, SIGPLAN Notices 22(12):318-330 (Dec 1980)]. , an application development tool that allows users to develop and deliver multi-tiered, distributed applications according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the Object Management Group's Common Object Request Broker Architecture (standard, programming) Common Object Request Broker Architecture - (CORBA) An Object Management Group specification which provides a standard messaging interface between distributed objects. The original CORBA specification (1. (CORBA (Common Object Request Broker Architecture) A software-based interface from the Object Management Group (OMG) that allows software modules (objects) to communicate with each other no matter where they are located on a private network or the global ) specifications. Product Availability VisualWave, Distributed Smalltalk, VisualWorks and Visual Smalltalk Enterprise are available through regular ParcPlace-Digitalk distribution channels worldwide. Parts for Java, which will be available in July 1996, will also be available through ParcPlace-Digitalk distribution channels. ParcPlace-Digitalk, Inc. ParcPlace-Digitalk is a leader in client/server/web application development tools. The company's mission is to help our customers build software that keeps pace with their business. ParcPlace-Digitalk's products support open computing, portability, and industry standards for partitioned and web-based enterprise computing. The company also provides a comprehensive range of services, including customer support, training, on-site assistance and consulting. With headquarters in Sunnyvale, Calif., the company maintains offices across the United States and internationally with subsidiaries in France, Germany, and the United Kingdom and a network of distributors throughout the world. For more information, visit our Web site at www.parcplace.com or call us at 1 (800) 759-7272. -0- Note to Editors: ParcPlace, Digitalk, VisualWave, VisualWorks, Visual Smalltalk Enterprise, and Parts are trademarks of ParcPlace-Digitalk, Inc. Java is a trademark of Sun Microsystems, Inc. CONTACT: Cunningham Communication, Inc. Amanda McPherson, 408/764-0763 amanda@ccipr.com or ParcPlace-Digitalk, Inc. Michael Fried, 408/773-7463 mfried@parcplace.com |
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