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FEATURE/Ordering school supplies by catalog offers advanced degree of convenience.


NEW YORK--(BUSINESS WIRE FEATURES)--Aug. 31, 1995--"When my husband decided to finish his degree, we became a family of four students," laughs Pittsburgh's Ellen Dudley, a 41-year old graduate student and mother of twin college sophomores.

"Every September, we have a shopping list a mile long! Fortunately, I learned one vital thing even before I went back to school: Shop by catalog. You'll find everything you need."

Consumers like Ellen know that "back-to-school shopping" by catalog is no longer a matter of selecting shiny new shoes and a "coat-to-grow-into," as it was a generation ago. "Certainly, you can order a wonderful back-to-school wardrobe through catalogs," says Donna Krampf, manager of the Shop-At-Home Information Center at the Direct Marketing Association, "but why stop there? You can also order a desk, chairs, and other home study furniture. You can buy computers and other electronic appliances, resource materials for projects in science and the arts, supplies at bulk prices, and everything you need to organize a dorm room!

"The range of items is astonishing a·ston·ish  
tr.v. as·ton·ished, as·ton·ish·ing, as·ton·ish·es
To fill with sudden wonder or amazement. See Synonyms at surprise.
" adds Krampf, "and best of all, everything is delivered to your door."

This fall, the shop-at-home student might want to look first to Levenger's, purveyors of "tools for serious readers." There you'll find handsome, wood-grained desks, chairs, bookcases, and filing cabinets; and a flexible brass desk lamp called the Bestlite, introduced from its native England. (Winston Churchill had one on his desk.)

For more advanced technology, look next to Hammacher Schlemmer, where a combination computer keyboard/telephone system transforms a personal computer into a convenient on-line phone, including such features as call-waiting and call-forwarding. Also from Hammacher Schlemmer, an automatic translator provides quick translation to or from 15 languages, including Finnish and Chinese. For hearing better in any language -- or in large lecture halls lecture hall nsala de conferencias;
(UNIV) → aula

lecture hall lecture namphithéâtre m

 -- U.S. Cavalry has a "bionic A machine that is patterned after principles found in humans or nature; for example, robots. It also refers to artificial devices implanted into humans replacing or extending normal human functions. See biomimicry.  ear," a listening device that picks up whispers at 50 feet.

When shopping for younger students, try Hand in Hand. Its portable "Studio Art Case" comprises crayons, pencils, watercolors, brush, and other supplies suitable for aspiring artists older than five, all packed snugly snug 1  
adj. snug·ger, snug·gest
1. Comfortably sheltered; cozy.

2. Small but well arranged: a snug apartment. See Synonyms at comfortable.

3.
a.
 in a beautiful wood case. Oriental Trading Company offers a battery-powered piano with sing-along microphone for young musicians.

Young scientists will find innovative and instructive resources at Edmund Scientific, including a 6-piece "Science Fun Package: that teaches everything from "gyroscopic gy·ro·scope  
n.
A device consisting of a spinning mass, typically a disk or wheel, mounted on a base so that its axis can turn freely in one or more directions and thereby maintain its orientation regardless of any movement of the base.
 inertia inertia (ĭnûr`shə), in physics, the resistance of a body to any alteration in its state of motion, i.e., the resistance of a body at rest to being set in motion or of a body in motion to any change of speed or change in direction of " to color diffractions (by making rainbows at home). Proud moms can order Current's "School Memories Book," an organizer with pocket-pages, for recording children's activities, best friends, health history--and awards in art, music, and science--from kindergarten through grade 6.

Cramped dorm-dwellers will appreciate Lillian Vernon's organizers: books, diskettes, CDs, bath supplies, and desk accessories In the Macintosh, a program that is always available from the Apple menu no matter what application is running. Beginning with System 7, all applications can be turned into desk accessories.  all fit neatly in one of Vernon's ingenious and decorative racks, shelves or boxes.

The company's underbed storage chest is especially good for storing linens, like the natural flannels Flannels, also known as Whites, is the term used for the kit or uniform worn by cricketers.

Originally, as indicated by the name whites, flannels were exclusively white or cream.
 and wools from Garnet Hill. The company's rainbow wool throw is ideal for chilly, late-night studying.

Even undergraduates and graduate degrees are now available through direct marketing, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Dr. John Dr. John (also Dr. John Creaux) is the stage name of Malcolm John Rebennack Jr. (born November 21, 1940), a colorful pianist, singer, and songwriter, whose music spans, and often combines, blues, boogie woogie, and rock and roll.  Bear, author of College Degrees by Mail (Berkeley:Ten Speed Press, 1995). "More than 100 fully-accredited universities award graduate and undergraduate degrees “First degree” redirects here. For the BBC television series, see First Degree.

An undergraduate degree (sometimes called a first degree or simply a degree
 for work done entirely at home," says Bear, calling 400,000 a "conservative estimate" of the number of people now pursuing college degrees without ever traveling to a college campus.

"There's a simple reason why people choose to receive their degrees this way," Bear points out. "Direct marketing works. It's convenient and efficient. For students, as for all consumers, shopping at home is definitely the wave of the future."

CONTACT: Direct Marketing Association

Donna Krampf, 212/768-7277 ext. 1615

Nicole Snyderman, 212/768-7277 ext. 1632
COPYRIGHT 1995 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1995, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 31, 1995
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