FEATURE/Mrs. Fields Amateur Chef Contest Offers Walk-On-Role On NBC's ``Days of Our Lives''; Entries in Mrs. Fields Stores Nationally Through April 30.

Feature Editors/Food, Entertainment & Healthcare Writers

FEATURE...

SALT LAKE CITY--(BUSINESS WIRE FEATURES)--April 2, 2002

Baking aficionados nationwide can not only enter their family recipes to become a Mrs. Fields Cookies product, but win a walk-on-role on NBC's #1 rated daytime drama. Entry forms for the baking contest can be found in 450 of Mrs. Fields stores nationwide or online at www.mrsfields.com through April 30 2002. The winning recipe will make its debut in stores October 2002. The winner will also receive a $1000 cash prize for the winning recipe. The promotion, titled, "Winning is Sweet...So Are the Days of our Lives," will benefit the Leukemia & Lymphoma Society. A percentage of sales and an extra 5% of specific product sales from the cookie company's catalogue division, www.mrsfields.com, will be donated to the charity during Leukemia Awareness Month in September, 2002.

"Although this is the second year we have offered this contest," said Frann Wolfe, SVP, Marketing, Mrs. Fields Famous Brands, "this is the first time we have ever developed it with a high-profile partner, like `Days of our Lives.' Their viewers and our customers are one and the same; this partnership couldn't have better hit our demographic."

"This partnership is an opportunity for the loyal fans and dedicated cast of `Days of our Lives' to participate in a fun and worthwhile promotion that will also help raise awareness and funds for the crucial fight against leukemia and lymphoma," said Greg Meng, Sr. Vice President, Corday Productions.

"This partnership with Mrs. Fields and `Days of Our Lives' will move us ahead in achieving our mission of finding cures for blood-related cancers," said Greg Elfers, the Society's Senior Vice President of Campaign Development.

Last year, the winner of the Winning is Sweet contest was Kim Blasko of Oxnard, California, whose recipe became the Mrs. Fields Peanut Butter Parfait.

Mrs. Fields Famous Brands, which includes Mrs. Fields' Cookies, Original Cookie Company, Great American Cookies, Pretzel Time, Pretzelmaker, Hot Sam and TCBY Yogurt & Ice Cream, has distinguished itself with innovative leadership which has turned the company into the largest, most widely recognized and respected brand name in the category of fresh-baked products. Currently, Mrs. Fields Famous Brands operates 4200 locations nationwide and 80 international locations. In addition, there are over 450 company-owned and franchised Mrs. Fields Cookies stores now operating in the U.S. Mrs. Fields Cookie stores, first established in 1977, are in 57 countries throughout the world, including Canada, Mexico, Brazil, Dominican Republic, Hong Kong, Malaysia, the Philippines, Singapore, Thailand, Bahrain, Australia, United Arab Emirates, Lebanon and Taiwan. Mrs. Fields Famous Brands is headquartered in Salt Lake City, Utah.

Currently in its' 37th year on NBC, "Days of our Lives" is produced by Corday Productions, Inc. in association with Columbia Pictures Television. Ken Corday, Executive Producer, follows in the tradition of his parents, Betty and Ted Corday, who co-created the successful daytime drama. "Days of our Lives" was recently awarded its third consecutive People's Choice Award as voted by the American public in a special Gallup Poll.

The Leukemia & Lymphoma Society, based in White Plains, NY, is the fastest-growing voluntary health organization with a nationwide presence. The Society's mission is to cure leukemia, lymphoma, Hodgkin's disease and myeloma, and to improve the quality of life of patients and their families. Since its founding in 1949, the Society has provided more than $240 million for research specifically targeting blood-related cancers. For additional information, contact the Society at [phone] or visit www.leukemia-lymphoma.org.