FEATURE/Heinz Field Kicks Off Second Season with Tailgatin' Station; Fans Anticipate Fabulous Football, Fun Food as Steelers Pour It On.Sports & News/Assignment Editors FEATURE... PITTSBURGH--(BUSINESS WIRE)--Sept. 13, 2002 H.J. Heinz Company (NYSE NYSE See: New York Stock Exchange :HNZ HNZ HJ Heinz Co (stock symbol) ) The rush of anticipation ends Sunday night Sunday Night, later named Michelob Presents Night Music, was an NBC late-night television show which aired for two seasons between 1988 and 1990 as a showcase for jazz and eclectic musical artists. when Heinz Field Pittsburgh Steelers/Pirates • • kicks off the start of its second season as the showcase for three winning traditions: Pittsburgh Steelers football, tailgating Tailgating The action of a broker or advisor purchasing or selling a security for his or her client(s) and then immediately making the same transaction in his or her own account. and the great taste of Heinz. A sellout crowd of more than 64,000 fans will blitz Heinz Field as the Steelers tackle the Oakland Raiders in a game pitting the Black and Gold against the Silver and Black. As the Steelers pour it on, fans of both teams will toss aside their differences long enough to agree on just one color -- red, as in Heinz ketchup, the thick and rich ketchup that makes every football game a super experience. The kickoff of the nationally televised game on ESPN ESPN Entertainment and Sports Programming Network is scheduled for 8:35 p.m. EST, but fans at the game will get an early taste of the action when Heinz Field spices up the pre-game festivities fes·tiv·i·ty n. pl. fes·tiv·i·ties 1. A joyous feast, holiday, or celebration; a festival. 2. The pleasure, joy, and gaiety of a festival or celebration. 3. with a new tantalizing tan·ta·lize tr.v. tan·ta·lized, tan·ta·liz·ing, tan·ta·liz·es To excite (another) by exposing something desirable while keeping it out of reach. and taste-tempting tradition -- the Heinz Tailgatin' Station -- that ravenous fans will relish all season. Here's the game plan for the Heinz Tailgatin' Station: At every home game, Heinz will sponsor an interactive, themed tailgatin' experience that's sure to score touchdowns with fans who are hungry for football and fun food. The Heinz Tailgatin' Station will be located on Art Rooney Boulevard outside Gate B. The star of the Heinz Tailgatin' Station is none other than tailgating and "grill-iron" expert Rania Harris, who'll be on hand at each Steelers home game in the 2002-2003 season. Harris will fire up fans with cooking demonstrations and winning recipes that will satisfy any tailgater's appetite for great food in a snap. "Heinz Field will stir up more excitement in its second season with sizzling siz·zle intr.v. siz·zled, siz·zling, siz·zles 1. To make the hissing sound characteristic of frying fat. 2. To seethe with anger or indignation. 3. action on and off the field, from touchdowns to tailgating," said Bill Johnson, chairman, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of H.J. Heinz Company. "No one can dispute this call -- Heinz Field is a terrific showcase for the winning traditions like tailgating, Heinz and the Steelers." Harris said that she's looking forward to huddling with fans at the Heinz Tailgatin' Station before every home game. "Heinz ketchup, condiments and sauces enhance the game experience, whether you're at Heinz Field or at home," Harris said. "The Heinz Tailgatin' Station will coach fans on how to add some kick to game-day meals and tailgating parties." Inside Heinz Field, fans will once again enjoy spectacular views of the Pittsburgh skyline and the world's two largest Heinz ketchup bottles, which garnish the top of the Heinz Field scoreboard. The 35-foot, 8,000-pound neon red bottles tilt down to pour "virtual" ketchup whenever the Steelers move the ball inside their opponent's 20-yard line, or what is known as the "Red Zone." "We expect the Steelers to pour it on this year, so the Red Zone should be pouring it on as well," Johnson said. In addition to the Heinz Field Tailgatin' Station, other events and festivities are planned for the second season of Heinz Field. For more information on Heinz or Heinz Field, visit www.heinz.com or www.steelers.com. About Heinz H. J. Heinz Company H. J. Heinz Company (NYSE: HNZ), commonly known as Heinz, famous for its "57 Varieties" slogan, is a processed food product company with its headquarters in Pittsburgh, Pennsylvania, in the United States of America. is one of the world's leading processors and marketers of high-quality ketchup, condiments, sauces, meals, soups, snacks and infant foods through all retail and foodservice channels. A host of favorite brands, such as Heinz(R) ketchup, Ore-Ida(R) French fries, Boston Market(R) and Smart Ones(R) meals and Plasmon(R) baby food are the growth drivers in Heinz's two strategic global segments: Meal Enhancers and Meals & Snacks. Heinz's 50 companies have number-one or number-two brands in 200 countries, showcased by the Heinz(R) brand, a global consumer icon with $2.5 billion in annual sales. Fourteen additional brands, each with more than $100 million in annual sales, generate a further $2.6 billion. Information on Heinz is available at www.heinz.com. |
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