FEATURE/Heineken Museum in Amsterdam Re-Opens Its Doors.Feature Editors FEATURE... --(BUSINESS WIRE FEATURES) After having been closed for more than eight months, the Heineken Museum in Amsterdam will officially reopen re·o·pen tr. & intr.v. re·o·pened, re·o·pen·ing, re·o·pens 1. To open or be opened again: Officials reopened the airport after the snow was cleared. Schools reopen in September. on Tuesday May 22, 2001. Not only has the museum undergone major renovations, the museum has also changed its name and is now called "The Heineken Experience The Heineken Experience is a museum about Heineken beer and its brewery, and is located in Amsterdam. The building was built as the first Heineken brewery in 1867. It was in use as a brewery until 1988. ." Heineken expects to receive over 200,000 visitors annually and expectations are that a quarter of all visitors will come from the U.S. The Heineken Experience is a multi-media event introducing international visitors to the world of Heineken, by means of a balanced mix of entertainment and education. Visitors can take a close look at the process of beer bottling, walk through an "Amsterdam alley," meet Dr. Elion (who isolated Heineken's A-yeast in the 19th century), observe the world as seen from a brewer copper, test their knowledge of the brewing brewing: see beer. process, and of course drink a beer. Another feature is the "Bottle Ride," which allows visitors, standing on a moving floor, to experience how it feels to be transported like a Heineken bottle on a conveyor Conveyor A horizontal, inclined, declined, or vertical machine for moving or transporting bulk materials, packages, or objects in a path predetermined by the design of the device and having points of loading and discharge fixed or selective. . The Heineken Experience is located at Stadhouderskade 78 in the former Heineken Brewery, which was acquired by Gerard Adriaan Heineken Gerard Adriaan Heineken (1841? — March 18, 1893) was the founder of Heineken. In 1864 he decided to purchase the brewery 'Den Hoyberg.' Here he started to brew a new beer. in 1864, and is open from Tuesday through Sunday, 10 a.m. - 6 p.m. The admission is 5 euro (approximately $4.50). For information on Heineken USA, contact Greg Cohen cohen or kohen (Hebrew: “priest”) Jewish priest descended from Zadok (a descendant of Aaron), priest at the First Temple of Jerusalem. The biblical priesthood was hereditary and male. at Dunwoodie Communications at 212-686-5300, ext. 330, or Dan Tearno at Heineken USA at 914-681-4113. For general information on Holland, please contact the Netherlands Board of Tourism at: Tel: 1-888- GO HOLLAND (1-888-464-6552) E-Mail: info@goholland.com Internet www.goholland.com |
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