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FEATURE/Hasbro's VIDEONOW Portable, Personal Video Player Expands Its Incredible Video Disc Library and Continues to Give Kids the Programming They Want - When They Want It.


Entertainment Editors/Feature Editors

FEATURE...

NEW YORK--(BUSINESS WIRE)--Feb. 11, 2004

Hasbro, Inc.'s (NYSE NYSE

See: New York Stock Exchange
: HAS)

Hot New Titles from Discovery Channel, Animal Planet, and

Nickelodeon,

Popular New Episodes of American Idol American Idol is an annual American televised singing competition, which began its first season on June 11, 2002. Part of the Idol franchise, it originated from the British reality program Pop Idol. , NBC's Fear Factor,

ABC's America's Funniest Home Videos America's Funniest Home Videos (often simply abbreviated to AFV, previously AFHV), is an American reality television program on ABC in which viewers are able to send in humorous homemade videotapes. , CBS'S I Love Lucy I Love Lucy is a television situation comedy, starring Lucille Ball and Desi Arnaz, also featuring Vivian Vance and William Frawley. The series originally ran from October 15, 1951, to May 6, 1957, on CBS (181 episodes, including the "lost" Christmas episode and original  and More!

Introduced last year by Hasbro, Inc.'s (NYSE: HAS) Tiger Electronics
Tiger Electronics should not be confused with the appliance maker Tiger Corporation, the electronics retailer Tiger Direct, or the producer of Gizmondo, Tiger Telematics.
 as the first-ever kid friendly, personal video player, VIDEONOW(TM) continues to build momentum in 2004 through the expansion of its already impressive video disc library. New titles in the VideoNow library include popular programming from Discovery Channel, Animal Planet and Nickelodeon as well as popular episodes of American Idol, NBC's Fear Factor and ABC's America's Funniest Home Videos, CBS's I Love Lucy and other outstanding original content featuring today's coolest athletes, actors and recording artists.

With the complete line of VIDEONOW products enjoying extremely strong sales nationwide, the VideoNow disc library is the only portable media collection to include popular programming like Beyblade and Rugrats for younger VideoNow viewers as well as hit TV shows like Fear Factor and American Idol and original content like "Behind the Scenes making of Cody Banks 2" that appeal to the older tween tween  
n.
A child between middle childhood and adolesence, usually between 8 and 12 years old.



[Blend of teen1 and between.]
 audience.

"By partnering with VideoNow, the number one portable entertainment source for kids and tweens, Nickelodeon can offer its most popular shows to kids wherever they go." says Steve Youngwood, Sr. Vice President, Media Products, Nickelodeon. "The caliber and collectibility of the VideoNow disc library will insure that VideoNow remains not only on retailer hot lists, but on kids most wanted Most Wanted may refer to:
  • Lists used by law enforcement agencies to alert the public, such as the FBI Ten Most Wanted Fugitives and FBI Most Wanted Terrorists
  • America's Most Wanted, a U.S.
 lists too."

New 2004 titles will include full-length episodes of ABC's hilarious America's Funniest Home Videos, exciting episodes of American Idol, NBC's Fear Factor, CBS's classic I Love Lucy and super cool episodes of Discovery Channel's Monster Garage Monster Garage (2002–2006) was a popular television show for the Discovery Channel hosted by Jesse G. James. The show was an hour in length and was conceived and produced (along with Jesse) by reality automotive show mastermind Thom Beers. . Popular episodes of Nickelodeon's As Told by Ginger As Told By Ginger is an American animated series that premiered on Nickelodeon in October 2000. The show focuses on Ginger Foutley and her adventures at Lucky Jr. High, as she records them in her diary.  will also be available.

In addition, for the first time ever, the VideoNow disc library will include feature length films! The hit flick "Cody Banks" and the classic cartoon films "Snoopy Snoopy

world’s most famous beagle. [Comics: “Peanuts” in Horn, 542]

See : Dogs


Snoopy

imaginative dog. [Comics: “Peanuts” in Horn, 542–543]

See : Illusion
 Come Home" and "A Boy Named Charlie Brown" will retail for approximately $14.99.

Following the success of the "A Day in My Life" original VideoNow disc starring Hilary Duff, VideoNow will continue to introduce outstanding original biographical content featuring custom footage of extreme sports extreme sports

Sports events characterized by high speed or high risk. Such sports include aggressive inline skating, wakeboarding, street luge, skateboarding, and freestyle bicycle events (wherein tricks such as back flips are performed on a bicycle).
 personalities such as surfer Taj Burrow Taj Burrow is a well-know Australian surfer, born June 2, 1978 in Western Australia at Yallingup to Vance and Nancy Burrow. He has been romantically linked to Australian surf model Cheyenne Tozzi, however in July 2007 it was reported that he was traded in for grease ball American , BMX-bike rider Jamie Bestwick and skateboarder Erick Koston as well as musical artist Romeo. VideoNow will also offer a "Behind the Scenes making of Cody Banks 2" disc, the first disc in a new genre for VideoNow - backstage footage of the secrets that you won't see on the big screen!

"To keep VideoNow in 'tween's hands, we understood the need to form alliances with the best of the best in the entertainment world, as we produce content that is first-rate and highly popular with the VideoNow audience," said Duncan Billing, general manager of Hasbro's Big Kids division. "By introducing many of the hottest new television, sports and entertainment titles each quarter, we believe that VideoNow will continue to be a primary source of entertainment for kids well into the future."

Exciting new episodes of top rated Nickelodeon shows like SpongeBob Squarepants This article is about the series. For the title character, see SpongeBob SquarePants (character). For other uses, see SpongeBob SquarePants (disambiguation).
SpongeBob SquarePants is an Emmy-nominated American animated television series and media franchise.
, Jimmy Neutron, Fairly Odd Parents and The Amanda Show will also be available. In addition, viewers can choose from educational and action-packed episodes of Transformers Armada, Discovery Channel's Shark Week, Animal Planet's The Jeff Corwin Experience and That's My Baby That's My Baby is an American television program that follows various animals and their owners through their pregnancy, birth and follow up. It is shown on the channel Animal Planet. .

Each VIDEONOW disc retails for approximately $7.99, VIDEONOW disc three packs are available for approximately $14.99. The VIDEONOW personal video player is available at leading national retailers for an approximate retail price of $49.99.

About VideoNow

The VideoNow player is not only portable, it's pocket-size. Each personal video player measures approximately four by six inches, making it perfect for little hands and kids on the go. This little package packs a big punch - its black and white LCD screen features sixteen levels of grayscale In computing, a grayscale or greyscale digital image is an image in which the value of each pixel is a single sample. Displayed images of this sort are typically composed of shades of gray, varying from black at the weakest intensity to white at the strongest, though in , contains 80 by 80 pixels and measures 1.7 by 1.3 inches, resulting in a great, quality picture!

The VideoNow line is 100 percent "kid friendly." To use the VideoNow personal video player, simply pop in a VideoNow Disc and press play. Each circular VideoNow Disc contains up to thirty minutes of uninterrupted content. VideoNow Discs feature a special proprietary format and will not fit into or play on other media players.

VideoNow Disc titles include some of the hottest names in children's entertainment. With up to 20 hot new titles expected to be introduced each quarter, kids can collect and view many of their favorite television, sports and entertainment programs. Each VideoNow Disc will retail for approximately $7.99, VideoNow Disc Three Packs will be available for approximately $14.99.

In addition to its great visuals, the VideoNow personal video player features a self-contained speaker that delivers crystal clear sound. It also has an audio jack for headphone See headphones.  or speaker use (headphone not included). And with just two "AA" batteries (not included) you can enjoy more than nine hours of continuous entertainment.

The VideoNow personal video player is available in two stylish colors: titanium and cobalt. Each VideoNow player comes complete with a special sampler VideoNow Disc featuring more than a half dozen excerpts from some of today's most popular programs.

The VideoNow player (for ages 6 years and up) is now available at leading national retailers for an approximate retail price of $49.99. Additional software titles and a full line of VideoNow accessories including a handy carry case, snap on lamp (for late night viewing), Disc organizer, headphones Head-mounted speakers. Headphones have a strap that rests on top of the head, positioning a pair of speakers over both ears. For listening to music or monitoring live performances and audio tracks, both left and right channels are required.  and more, are also available.

About Hasbro

Hasbro's Tiger Electronics brand has led the industry in delivering highly innovative, technology-driven entertainment and lifestyle products for the whole family. Some of its most well-known product lines include HITCLIPS, FURREAL FRIENDS, FURBY and GIGA PETS.

Hasbro (NYSE: HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST Wizards of the Coast (often referred to as WotC or simply Wizards) is an American publisher of games, primarily based on fantasy and science fiction themes. Originally a basement-run role-playing game publisher, they popularized the collectible card game genre with in  brands and products provide the highest quality and most recognizable play experiences in the world.

About Nickelodeon

Nickelodeon, which is celebrating its landmark 25th anniversary this year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 86 million households and has been the number-one-rated basic cable network for more than eight consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Feb 11, 2004
Words:1137
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