FEATURE/Hasbro's VIDEONOW Portable, Personal Video Player Enjoying Extremely Strong Sales Nationwide While Winning Accolades from 'Hot for the Holiday' Toy Lists.Entertainment Editors/Feature Editors FEATURE... NEW YORK--(BUSINESS WIRE)--Nov. 4, 2003 Hasbro Gives Kids Nationwide the Quality and Variety of Top-Rated Programming With an Incredible Video Disc Library National sales for VIDEONOW(TM), Hasbro, Inc.'s (NYSE NYSE See: New York Stock Exchange : HAS) first-ever kid friendly, personal video player, are heating up with the holidays now less than two months away. In addition, VIDEONOW now tops a variety of national "what's hot" lists predicting the holiday season's 'must haves'. VideoNow is the only palm-sized, hand-held portable entertainment center that retails for about $50 and allows kids and tweens to watch some of today's most popular programming on the go. Consumers and retailers agree - VideoNow is one of this holiday's hottest toys. Among its honors: the Toys "R" Us Toys "R" Us (currently typeset as ToYsЯuS in the logo) is a toy store chain based in the United States, Canada, Australia,The Netherlands, South Africa, Hong Kong and the United Kingdom. 'Hot Holiday Toy Picks' list, the KB Toys' annual hot holiday toy list, eBay's 'Hot Toys for the Holidays' and an 'All Star' in Toy Wishes Magazine. "We think VideoNow could be one of the hottest products in 2003," said John Sullivan
John Sullivan (b. February 17 1740, Somersworth, New Hampshire – d. , General Manager of Toys "R" Us.com. "It is a kid-friendly video player at a great price. It looks like a sure winner." "VideoNow is a smart choice for tweens who are always on the go and accustomed to enjoying really cool, new technology in the electronics arena," said toy and children's lifestyle industry expert Chris Byrne Chris Byrne co-founded the band Black 47 with Larry Kirwan in 1989. While still with the band, he created a side project - the "celtic hip-hop" band Seanchai & the Unity Squad. "Seanchai" is Byrne's hip-hop stage name, loosely translated from Irish as 'storyteller'. . "In the case of VideoNow, they have the combination of cool product, great programming and total portability, making this one of the 'must have' items of the season." Of course, the innovation VideoNow brings to the tween tween n. A child between middle childhood and adolesence, usually between 8 and 12 years old. [Blend of teen1 and between.] marketplace is only as good as the library of content offered...and Hasbro continues to bring VideoNow fans incredible programming. "We are thrilled to have alliances with the likes of Nickelodeon and MGM MGM in full Metro-Goldwyn-Mayer, Inc. U.S. corporation and film studio. It was formed when the film distributor Marcus Loew, who bought Metro Pictures in 1920, merged it with the Goldwyn production company in 1924 and with Louis B. Mayer Pictures in 1925. , as VideoNow continues to deliver the kind of exciting entertainment that our tween audience loves," said Brian Goldner, President of Hasbro's U.S. Toys group. "Look for an amazing library of content for the VideoNow format in the coming months...so stay tuned," said Mr. Goldner. Titles already available include top rated Nickelodeon shows like SpongeBob Squarepants This article is about the series. For the title character, see SpongeBob SquarePants (character). For other uses, see SpongeBob SquarePants (disambiguation). SpongeBob SquarePants is an Emmy-nominated American animated television series and media franchise. , Jimmy Neutron and Fairly Odd Parents as well as hit TV programs like American Idol American Idol is an annual American televised singing competition, which began its first season on June 11, 2002. Part of the Idol franchise, it originated from the British reality program Pop Idol. and original content, A Day in My Life, featuring custom footage of actress and chart-topper Hilary Duff. And more are scheduled to be available this fall and early next year - including exciting episodes of educational and action packed full-length episodes of Transformers Armada, Discovery Channel's Shark Week The Discovery Channel's Shark Week, which first aired in 1987, is a week-long series of feature television programs dedicated to facts on sharks. Shark Week is held annually, normally running in July or August. , Animal Planet's The Jeff Corwin Experience and That's My Baby That's My Baby is an American television program that follows various animals and their owners through their pregnancy, birth and follow up. It is shown on the channel Animal Planet. ; full-length episodes of hit TV shows The Amanda Show and Fear Factor and outstanding original content featuring BMX BMX abbr. bicycle motocross BMX Noun 1. bicycle motocross: stunt riding over an obstacle course on a bicycle 2. rider Jamie Bestwick, skateboarder Eric Koston and musical artist Lil' Romeo. Each VideoNow Disc will retail for approximately $7.99; VideoNow Disc Three Packs will be available for approximately $14.99. The VideoNow personal video player is available at leading national retailers for an approximate retail price of $49.99. VideoNow made its debut in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. at a Toys "R" Us Times Square event this past July hosted by teen queen Hilary Duff. Duff, who is featured in the VideoNow advertising campaign, is also featured in an exclusive "Day in My Life" VideoNow Disc, filmed at her home and on various locations. The premiere of "Day in My Life" was attended by thousands of kids, eager to see Duff demo VideoNow. About VideoNow The VideoNow player is not only portable, it's pocket-size. Each personal video player measures approximately four by six inches, making it perfect for little hands and kids on the go. This little package packs a big punch - its black and white LCD screen features sixteen levels of grayscale In computing, a grayscale or greyscale digital image is an image in which the value of each pixel is a single sample. Displayed images of this sort are typically composed of shades of gray, varying from black at the weakest intensity to white at the strongest, though in , contains 80 by 80 pixels and measures 1.7 by 1.3 inches, resulting in a great, quality picture! The VideoNow line is 100 percent "kid friendly." To use the VideoNow personal video player, simply pop in a VideoNow Disc and press play. Each circular VideoNow Disc contains up to thirty minutes of uninterrupted content. VideoNow Discs feature a special proprietary format and will not fit into or play on other media players. VideoNow Disc titles include some of the hottest names in children's entertainment. With up to 20 hot new titles expected to be introduced each quarter, kids can collect and view many of their favorite television, sports and entertainment programs. Each VideoNow Disc will retail for approximately $7.99, VideoNow Disc Three Packs will be available for approximately $14.99. In addition to its great visuals, the VideoNow personal video player features a self-contained speaker that delivers crystal clear sound. It also has an audio jack for headphone See headphones. or speaker use (headphone not included). And with just two "AA" batteries (not included) you can enjoy more than nine hours of continuous entertainment. The VideoNow personal video player is available in two stylish colors: titanium and cobalt. Each VideoNow player comes complete with a special sampler VideoNow Disc featuring more than a half dozen excerpts from some of today's most popular programs. The VideoNow player (for ages 6 years and up) is now available at leading national retailers for an approximate retail price of $49.99. Additional software titles and a full line of VideoNow accessories including a handy carry case, snap on lamp (for late night viewing), Disc organizer, headphones Head-mounted speakers. Headphones have a strap that rests on top of the head, positioning a pair of speakers over both ears. For listening to music or monitoring live performances and audio tracks, both left and right channels are required. and more, are also available. About Hasbro: Hasbro's Tiger Electronics brand has led the industry in delivering highly innovative, technology-driven entertainment and lifestyle products for the whole family. Some of its most well-known product lines include HITCLIPS, FURREAL FRIENDS, FURBY and GIGA PETS. Hasbro (NYSE: HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST Wizards of the Coast (often referred to as WotC or simply Wizards) is an American publisher of games, primarily based on fantasy and science fiction themes. Originally a basement-run role-playing game publisher, they popularized the collectible card game genre with in brands and products provide the highest quality and most recognizable play experiences in the world. |
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