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FEATURE/Good Things Come in Small Packages; Snapple Launches a New Child Prodigy in an Eight Ounce Plastic Bottle Just in Time for Back-to-School.


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WHITE PLAINS, N.Y.--(BUSINESS WIRE)--Sept. 3, 2003

Snapple's gone back to school, learning the ABC's and 123's with its smallest introduction of all time. Right now, just in time for back-to-school, Snapple is launching an entirely new package sized down for the younger generations. Available in four of Snapple's best selling flavors - Snapple Apple, Fruit Punch, Kiwi kiwi (kē`wē) or apteryx (ăp`tərĭks), common name for the smallest member of an order of primitive flightless birds related to the ostrich, the emu, and the cassowary.  Strawberry and Lemon Iced Tea - Snapple's new eight ounce bottles are ready to go to school, camp, the park or wherever young adventurers take them.

"It was an elementary idea that is receiving rave reviews from both our oldest and youngest Snapple fans," said Maura Mottolese, Vice President of Marketing, Snapple Beverage Group. "Snapple in an eight ounce plastic bottle is perfect for kids and pre-teens who wish they could be drinking the same products as their parents and older brothers and sisters."

It's old school, it's new school - it's just plain cool! Little Snapple in an eight ounce plastic bottle is an ingenious package that is sure to get straight A's with kids, teens and parents.

Being small has its advantages. Try Snapple's new really big, little introduction this September in your local grocery or mass merchandiser stores.

Log onto www.snapple.com.

The Snapple Beverage Group, a unit of Cadbury Schweppes Cadbury Schweppes plc is a confectionery and beverage company with its headquarters in Berkeley Square, London, England, UK. Cadbury Schweppes is currently the only major international confectionery manufacturer to produce Fairtrade or organic products, which it sells through its , plc (NYSE NYSE

See: New York Stock Exchange
:CSG CSG - constructive solid geometry ), has a beverage brand portfolio that includes Snapple(R), Mistic(R), Orangina(R), Stewart's(R)Nantucket Nectars Nantucket Nectars is a beverage company created by Tom First and Tom Scott, known as Tom and Tom or The Juice Guys. The two met at Brown University in the Fall 1985. Four years later they graduated and headed to Nantucket.  (R) and Yoo-hoo(R).

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Publication:Business Wire
Date:Sep 3, 2003
Words:316
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