FEATURE/Gaylord Communications projects World Wide Web trends.SAN FRANCISCO--(BUSINESS WIRE FEATURES)--July 26, 1995--Gaylord Communications projects the World Wide Web will become a standard form of communication for most companies, used routinely as part of the marketing mix. Just as companies use 800 numbers today, they will use the web to deliver product information, customer support, solicit customer feedback, gather sales leads, and take orders. A number of developments highlight this trend. Already, thousands of companies have employed web sites to provide these services. Concurrently, millions of individuals are using the World Wide Web to communicate with these firms. The major online services such as Compuserve, America Online See AOL. , and Prodigy are providing access to the web. At the same time, companies such as Netscape and Spry are marketing Web browsers The following is a list of web browsers. Historical Historically important browsers In order of release:
above all, most especially , Web browsers are becoming a standard component of computer operating systems Operating systems can be categorized by technology, ownership, licensing, working state, usage, and by many other characteristics. In practice, many of these groupings may overlap. such as Microsoft's Windows 95. Thus, standard PCs are evolving into communication appliances, used in millions of American households. With these changes, the World Wide Web is evolving into a routine form of communication, used in the same manner as the telephone. Company and consumer interest will shift from the technology itself to the ability to communicate. The web will be viewed as an enabling technology, becoming the means rather than the end. With millions of Americans able to use this form of communication companies will find it necessary to use the web as a standard element in their marketing mix. Companies able to deliver information instantly via the web will realize gains over competitors who use slow forms of response such as brochures sent via the U.S. Mail. Firms using the web will also see improvement in customer satisfaction from consumers who demand increased service. Gaylord Communications provides a range of services to assist companies in using the global reach of the Internet. These include Web Hosting Making a Web site available on the Internet. Many ISPs host a few personal Web pages for an individual at no additional cost above the monthly service fee, but the address is subordinate to the ISP; for example, www.friendlyisp.com/pat_smith. , content development, training seminars, and marketing consulting. Peter Gaylord, President of Gaylord Communications, holds an MBA MBA abbr. Master of Business Administration Noun 1. MBA - a master's degree in business Master in Business, Master in Business Administration from Michigan State University Michigan State University, at East Lansing; land-grant and state supported; coeducational; chartered 1855. It opened in 1857 as Michigan Agricultural College, the first state agricultural college. and has held positions with AT&T, Ziff Communications, and the International Data Group (IDG IDG International Data Group IDG Integrated Drive Generator IDG Installation Design Guide IDG Internet Discussion Group IDG Inset Dielectric Guide IDG International Dangerous Goods (mail, shipping) ). He has provided consulting services to major telecommunications and technology firms and has served as a speaker at the Software Publishers Association (SPA) Conference. CONTACT: Gaylord Communications, San Francisco Peter Gaylord, 415/922-7466; 800/780-6202 |
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