FEATURE/GE Harmony Survey Exposes Great Laundry Divide, Declares August National Men Do Laundry Month; Survey Finds 89 Percent of Women in American Households Responsible for Doing the Laundry.To download high-resolution, print-ready JPEG JPEG in full Joint Photographic Experts Group Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm. images, click on the thumbnail A miniature representation of a page or image that is used to identify a file by its contents. Clicking the thumbnail opens the file. Thumbnails are an option in file managers, such as Windows Explorer, and they are found in photo editing and graphics program to quickly browse multiple image above. WARNING: these images are very large (800K+) Click here for caption Photo Editors/Feature Editors FEATURE... NOTE TO MEDIA: Multimedia assets available A photo is available at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.businesswire.com/cgi-bin/photo.cgi?pw.080503/bb2 LOUISVILLE, Ky.--(BUSINESS WIRE)--Aug. 5, 2003 Men and women may both bring home the bacon these days, but it's still the women who are getting the grease out. Eighty-nine percent of women claim to be primarily responsible for doing the laundry in households across America, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the results of a national consumer survey released today by GE Harmony. Recognizing the "Great Laundry Divide" that exists between the sexes, GE Harmony has declared the month of August "National Men Do Laundry Month," raising national awareness of how Americans can better manage the chore. With this declaration, women are encouraged to put down their laundry baskets for one month and share the load with their partners. The consumer survey, designed to expose the issue of laundry literacy, found that while 72 percent of Americans believe that doing the laundry should be a shared chore, nearly one in ten men have little or no laundry knowledge whatsoever. In addition, 23 percent of women consider their partners to have little or no knowledge about laundry procedures. "There are many household chores of which women tend to carry the heavier load," says Keith F. Luscher, National Men Do Laundry Month Partner and writer, speaker, and human relations human relations npl → relaciones fpl humanas consultant. "GE Harmony's laundry literacy survey shows that laundry is among the most significant. Taking this into consideration, National Men Do Laundry Month will not only lighten light·en 1 v. light·ened, light·en·ing, light·ens v.tr. 1. a. To make light or lighter; illuminate or brighten. b. To make (a color) lighter. 2. women's chore loads, but will offer every man a perfect opportunity to discover the most important secret to creating domestic harmony -- sharing in chores." Lack of Laundry Literacy Can Ruin Clothing According to GE Harmony's survey, 25 percent of women claim their husband/partner has frequently ruined clothing as a result of a lack of knowledge about washing techniques and equipment. Another 23 percent claim their partner has never ruined a piece of clothing Noun 1. piece of cloth - a separate part consisting of fabric piece of material bib - top part of an apron; covering the chest chamois cloth - a piece of chamois used for washing windows or cars simply because they never participate in the chore. The laundry issue is more than just colors and whites: women - on an average - are 12 percent are more likely to follow preventative and maintenance procedures than men, including closing zippers and hooks while sorting, turning down cuffs, separating delicates and reading clothing care labels. But GE Harmony's survey proves that it's not just men who aren't aware of all proper laundry procedures: 43 percent of women and 47 percent of men still don't know Don't know (DK, DKed) "Don't know the trade." A Street expression used whenever one party lacks knowledge of a trade or receives conflicting instructions from the other party. when to use a powder or liquid detergent Noun 1. liquid detergent - a detergent in liquid form detergent - a cleansing agent that differs from soap but can also emulsify oils and hold dirt in suspension . GE Consumer Products offers a solution. In addition to National Men Do Laundry Month and the Laundry Literacy Survey, GE is introducing the GE Profile Harmony(TM) Clothes Care System, the first washer washer Orthopedics A flattened disk of metal with a central hole used to distribute stress under a screw head to prevent thin cortical bone from splitting; serrated washers are used to affix avulsed ligaments, small avulsion fractures or comminuted fractures to the that communicates electronically to the dryer, presetting dry cycles for better clothes care and increased time savings. "National Men Do Laundry Month was created to help Americans better manage family laundry habits," said Cynthia Fanning, Marketing Manager - Clothes Care, GE Consumer Products. "Our Harmony Clothes Care System, designed for today's busy lifestyle, offers a solution for families across the country. It is smart enough to take the guesswork out of doing laundry, saving time and providing better clothes care. This wash system is in harmony with today's lifestyles- making the lives of busy men and women everywhere, easier." To raise national awareness of how Americans can better manage their laundry and to encourage men and women to take equal responsibility for this vital chore, GE Consumer Products has partnered with Dallas, Cincinnati, Miami and Louisville to declare National Men Do Laundry month in their cities, as well as with Keith Luscher, author, speaker, and frequent media commenter on household issues. The month will feature entertaining and educational special events and provide consumers with useful laundry tips and a humorous view on men and women in the laundry room A laundry room (also called a utility room) is a room where clothes are washed. In a modern home, a laundry room would be equipped with an automatic washing machine and clothes dryer,and often a large basin, called a laundry tub, for hand-washing delicate articles of clothing such . Ludicrous Laundry Stories Contest As part of National Men Do Laundry Month, GE is also introducing a Ludicrous Laundry Stories contest, which will run from July 21, 2003 through Sept. 8, 2003. Participants are encouraged to log on to www.geharmony.com to learn more about the contest and submit a 100-word account of the most ludicrous laundry lapse(s) committed by their husbands or significant others. One lucky winner will receive a grand prize of the GE Profile Harmony Clothes Care System. GE Consumer Products is an $8.5 billion business unit, providing products and services in the major appliance A major appliance is usually defined as a large machine which accomplishes some routine housekeeping task, which includes purposes such as cooking, food preservation, or cleaning, whether in a household, institutional, commercial or industrial setting. and lighting industries, manufacturing and selling more than 15 million appliances and 4 billion lamp products annually in over 150 world markets. General Electric (NYSE NYSE See: New York Stock Exchange : GE) brings imagination to work, selling products under the Monogram monogram [Gr.,=single letter], symbol of a name or names, consisting typically of a letter or several letters worked together. A famous monogram is that of Christ, consisting of X (chi) and P (rho), the first two letters of Christ in Greek. (R), Profile(TM), GE(R), Hotpoint(R), SmartWater(TM), Reveal(R) and SmartHome(TM) brands. For more information about GE Consumer Products, consumers can visit the company's web site at www.GEConsumerProducts.com. Note: A photo is available at URL: http://www.businesswire.com/cgi-bin/photo.cgi?pw.080503/bb2 |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion