FEATURE/GE Gives Consumers the Gift of Time This Holiday Season; Time-Saving Appliances are Key to Surviving the Hectic Holidays.

Lifestyle/Entertainment Editors

NOTE TO MEDIA: Photos are available in a Smart News Release(TM) on Business Wire's Home Page at www.businesswire.com and at www.newstream.com

LOUISVILLE, Ky.--(BUSINESS WIRE FEATURES)--Nov. 1, 2001

If there's one thing that consumers ask for during the hectic holiday season, it's for more time. By the time we've shopped for presents, written and mailed cards, wrapped gifts, decorated the house and attended a calendar full of school-, religious- and business-sponsored holiday functions - there just aren't enough hours in the day. If you consider the time measured from the days preceding Thanksgiving to the days following the New Year, there are as many as 120 meals that need to be prepared and served!

The latest top-of-the-line GE appliances have harnessed the best technologies available to specifically address the time issues and concerns that consumers face not only during the holidays but all year long.

GE Profile Arctica(TM) Side-By-Side Refrigerator is the most comprehensive refrigeration system GE has ever offered.

-- For toasting the holidays, spontaneous entertaining or unexpected guests,
the CustomCool Express Chill(TM) setting cools beverages in minutes, not hours.
Use Express Chill to quickly chill cookie dough or express set gelatin desserts
for the holiday buffet table.

-- Forget to take the Cornish hens or steaks out of the freezer and put them in
the refrigerator the day before you need them? An ExpressThaw(TM) setting on
the CustomCool bin thaws meats in half the time it takes to thaw on the shelf
of a typical refrigerator.

-- In the freezer compartment, the Quick Ice(TM) feature produces up to 50%
more ice for those special occasions and holiday get-togethers. The LightTouch
dispenser is tall to accommodate pitchers and blender containers for special
holiday beverages.

GE Profile Advantium(TM) Oven - From the company that created the speedcook category, the GE Profile(TM) Advantium oven can save an average family up to 90 hours a year or up to ten hours during the typical 40-day holiday season.

-- This revolutionary oven uses powerful halogen lights to cook

oven-quality food up to eight times faster than a conventional

oven.

-- Advantium cooks the outside of food much like conventional

radiant heat, but also penetrates the surface so the inside

cooks at the same time. As a result, food cooks evenly and so

fast that the natural moisture is kept in.

-- The Advantium oven comes preprogrammed with 100 of America's

favorite foods. You can enjoy beef tenderloin in 10 minutes

and holiday cookies or flaky crescent rolls, hot out of the

oven, in less than 5 minutes.

GE Profile(TM) and Triton(TM) XL Dishwashers save valuable time and deliver custom solutions for the time-crunched holidays.

-- Forget to turn the dishwasher on before you left the house?

Use the SpeedWash(TM) and Speed Dry(TM) options, when you

arrive home. You can save up to 30 minutes and put clean

dishes on the table in time for the guests to arrive.

-- Innovative Tall-Over-Tall(TM) rack design allows oversized

items such as a 20-quart stockpot to be washed at the same

time as 9-1/2-inch tall wine glasses, without adjusting the

racks.

GE Profile(TM) Electronic Washer and Dryer System - This innovative smart washer and dryer use the exclusive Adaptive Logic System(TM), a series of smart technologies to accommodate today's busy families.

-- Speed Wash/Speed Dry cycles wash and dry items frequently

needed in a hurry, for example a synthetic tablecloth and

napkins, in as little as 30 minutes from start to

finish...about 50% faster than other speed wash/dry systems.

-- Its special stain wash cycle uses a combination of scrubbing

action and concentrated soaks that gently remove the toughest

stains, eliminating the need to pretreat most stains.

General Electric (NYSE:GE) has been bringing good things to life for more than a century, and sells products under the Monogram(R), Profile(TM), GE(R), Hotpoint(R), and SmartWater(TM) brands. For more information about GE appliances, consumers can call the GE Answer Center(R) at 800/626-2000 or visit the company's web site at www.GEAppliances.com.

Note: Photos are available at: The GE Profile(TM)Arctica(TM): http://www.businesswire.com/cgi-bin/photo.cgi?pw.110101/bb6

CustomCool Express Chill(TM): http://www.businesswire.com/cgi-bin/photo.cgi?pw.110101/bb6a

The GE Profile(TM)Advantium(TM): http://www.businesswire.com/cgi-bin/photo.cgi?pw.110101/bb6b