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FEATURE/Fifth-Grader Wins National Contest to Name the Honey Nut Cheerios Bee.


Lifestyle Editors

FEATURE...

NOTE TO MEDIA: Photo will be available on

BW PhotoWire/AP PhotoExpress,

NewsCom, PressLink and on Business Wire's Web site

at www.businesswire.com

MINNEAPOLIS--(BUSINESS WIRE FEATURES)--April 6, 2000

11-Year-Old To Appear On Special-edition Box With "BuzzBee"

After buzzing around for over two decades without a name, the Honey Nut Cheerios Honey Nut Cheerios is a variation of Cheerios breakfast cereal, introduced in 1979 by General Mills. As the first variation from Cheerios, it is sweeter than the original, with a honey and almond flavor.  Bee finally has an I.D. After holding a nationwide kids' contest to name the Bee, General Mills This article or section may contain a proseline.

Please help [ convert this timeline] into prose or, if necessary, a .
 announced today that the popular character will be called "BuzzBee" from now on.

Last September, kids ages 5-12 were challenged to name the animated icon. Kids from all 50 states entered the contest and, interestingly, over 13 percent of entries included the word "buzz" in them. In fact, several kids suggested the name BuzzBee (or variations of the name), so it was the required 50-word essay that put 11-year-old Kristine Tong tong 1  
tr.v. tonged, tong·ing, tongs
To seize, hold, or manipulate with tongs.



[Back-formation from tongs.
 of Coolidge, Texas Coolidge is a town in Limestone County, Texas, United States. The population was 848 at the 2000 census. Geography
Coolidge is located at  (31.752609, -96.650524)GR1.
, ahead of the competition. Kristine wrote that she'd name the cereal cereal
 or grain

Any grass yielding starchy seeds suitable for food. The most commonly cultivated cereals are wheat, rice, rye, oats, barley, corn, and sorghum. As human food, cereals are usually marketed in raw grain form or as ingredients of food products.
 mascot MASCOT - Modular Approach to Software Construction Operation and Test: a method for software design aimed at real-time embedded systems from the Royal Signals and Research Establishment, UK.  BuzzBee because "he is a bee with a lot of talent and when he flies, he makes a buzzing noise. This name suits him."

Today, the tiny town of Coolidge (pop. 764) celebrated Kristine's big win with a surprise ceremony at her school. General Mills representatives unveiled a special-edition box featuring a picture of Kristine and the newly named BuzzBee. One million of the special-edition boxes - which also feature BuzzBee in a tuxedo, announcing his new name - will appear on store shelves across the country in mid-April.

"Finding a name for our Bee was serious business," said Janet Pofcher, marketing manager for Honey Nut Cheerios. "We wanted a name that would fit the Bee's personality and would be easily remembered by kids. BuzzBee is going to be a great name for this equity character."

BuzzBee has certainly been a busy bee over the past year. In addition to launching the "Name the Honey Nut Cheerios Bee Contest" last year, he also got a makeover including a rounder and friendlier face, new sneakers sneakers
Noun, pl

US, Canad, Austral & NZ canvas shoes with rubber soles

sneakers npl (US) → zapatos mpl de lona; zapatillas fpl 
, new antennas and an updated shirt. In November, the Honey Nut Cheerios Bee debuted in the Macy's Thanksgiving Day Parade as the event's first-ever bee balloon.

Later this year, BuzzBee will accompany Kristine on her prize-winning family trip to Minneapolis, where she'll go on a $1,000 shopping spree at the Mall of America Mall of America (also MOA, MoA, or the Megamall) is a shopping mall located in the Twin Cities suburb of Bloomington, Minnesota. It is just southeast of the junction of Interstate 494 and Minnesota State Highway 77, and is across the interstate from the . Plus, Kristine and 100 semi-finalists around the country will each receive a year's supply of Honey Nut Cheerios.

Photos of the surprise school ceremony will be available at BusinessWire.com

Honey Nut Cheerios(R)is a registered trademark of General Mills, Inc.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 6, 2000
Words:428
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