FEATURE/Families First: Americans Cut Travel Costs to Vacation Together; CoolSavings Survey Shows Consumers Exploring Ways to Afford Traditional Family Vacation.Business Editors/Travel & Vacation Writers FEATURE... CHICAGO--(BUSINESS WIRE FEATURES)--May 23, 2002 Americans are looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. ways to vacation this summer as a family, despite tighter budgets. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. almost 15,000 consumers recently surveyed by leading online direct marketing and media company CoolSavings, Inc. (OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). :BB CSAV CSAV Center for the Study of Active Volcanoes (University of Hawaii) CSAV Compañía Sud Americana de Vapores (Chilean Shipping Company) CSAV Chief of Staff Aviation ), Americans will do what it takes to preserve their treasured family vacations. Most are comparing options to save costs: whether to go by car, train or plane; economizing on lodging or length of the trip; or taking a "virtual vacation" but not leaving town. The vast majority of respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. resoundingly re·sound v. re·sound·ed, re·sound·ing, re·sounds v.intr. 1. To be filled with sound; reverberate: The schoolyard resounded with the laughter of children. 2. indicated that they would NOT leave the kids behind in order to save money. Through the Internet-based survey, CoolSavings asked consumers how they are going to make their vacation dollars stretch this year. Most (26%) are comparing the costs of air, car and train to save money. Another 22% are opting for less expensive lodgings. Unfortunately for the travel industry, one in five respondents (20%) is opting to stay in town during their vacation, while 17% are simply choosing a closer destination. Finally, 12% say they will shorten their vacation, and the remaining 3% say they won't take the kids. "Vacation this summer may be a bit reminiscent of the childhood vacations boomers remember-- a drive in the station wagon, staying in a neat motel with a pool along the way," says Matthew Moog, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of CoolSavings. "Parents want to vacation with the kids, although it may mean choosing a less expensive destination or mode of transportation, or simply discovering what there is to do together in their own backyard." "This may not be great news for long distance carriers and expensive resorts. But, it's great news for the American family American Family is a photographic artwork exhibition by Renée Cox. See also
For example, households with children are 27% more likely to choose a closer destination to home than those without children. Variations among household income levels showed that respondents in lower income brackets Noun 1. income bracket - a category of taxpayers based on the amount of their income income tax bracket, tax bracket bracket - a category falling within certain defined limits income bracket n → are 2 to 3 times more likely to stay at home and find interesting things to do in their own city for vacation compared to those households in the top income brackets. The survey is part of an ongoing series that CoolSavings conducts through their Web site www.coolsavings.com on consumer attitudes toward spending and saving - and how costs affect purchase behaviors. Consumers visit coolsavings.com to take advantage of valuable savings and information on brand-name stores, products and services. CoolSavings conducted the online survey between April 30 and May 20, 2002. The survey sample comprises 14,821 unique responses. About CoolSavings CoolSavings (OTC:BB CSAV) is an online direct marketing and media company that provides smarter solutions to connect marketers to their target consumers. Combining industry-leading analytics and incentive technology with superior customer service that emphasizes a consultative approach, we enable a wide variety of advertisers to identify their best customers among our more than 20 million registered members and drive more effective campaign performance. CoolSavings' popular media property, coolsavings.com, is ranked the No.1 coupon site on the Internet according to recent Jupiter Media Metrix reports.(1) (1) Jupiter Media Metrix March 2002 report CoolSavings is a registered trademark of CoolSavings, Inc. Other product and company names herein may be trademarks of their respective owners. Statements in this press release regarding CoolSavings' business which are not historical facts are forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995, including statements regarding the Company's expectations, beliefs, hopes, intentions or strategies. Forward-looking statements involve known and unknown risks and uncertainties, both general and specific to the matters discussed in this press release. These and other important factors, including those mentioned in various Securities and Exchange Commission filings made periodically by CoolSavings, may cause CoolSavings' actual results and performance to differ materially from the future results and performance expressed in or implied by such forward-looking statements. For a discussion of some of the risks and uncertainties which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in CoolSavings' Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the year ended December 31, 2000, filed with the SEC. |
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