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FEATURE/Expectant Mothers Turn to Mamma.com; Pregnancy-Related Queries are Top Keyword Searches On Leading Meta Search Engine.


Business Editors/Lifestyle & High-Tech high-tech also hi-tech
adj. Informal
Of, relating to, or resembling high technology.


high-tech
Adjective

same as hi-tech

Adj. 1.
 Writers

FEATURE...

NEW YORK--(BUSINESS WIRE FEATURES)--Aug. 22, 2000

Mamma.com, a leading Meta Search Engine, today announced the results of a recent survey of health-related terms commonly searched by visitors to their site. According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the study, which examined keyword searches from January January: see month.  to July July: see month.  2000, the word "baby", with 3336 searches (data compiled for July 2000), was clearly the favorite health term among Mamma.com users. "Pregnancy" followed closely with 2736 searches. The surge of interest in reproduction may be related to the popularity of another search term, "Viagra Viagra

First oral drug for male impotence, generic name sildenafil. Before the FDA approved Viagra in 1998, impotence was treated with surgical implants, suppositories, pumps, and drugs injected into the penis.
," which ranked No. 6 on the list. Other terms in the Top 10 include nutrition, health insurance and weight loss.

"We consistently monitor key word searches to gauge the interests of our users," commented Simone (language) Simone - A simulation language by A. Hoare et al. based on Pascal.

["Quasiparallel Programming", W.H. Kaubisch et al, Soft Prac & Exp 6:341-356 1976].
 McKenzie, Manager of Product Excellence at Mamma.com. "Interestingly enough, the two top keyword searches "baby" and "pregnancy" seem to mirror the surge in birthrates, which continues to rise, especially among women in their thirties and forties in the U.S."


                          Mamma.com's Top 10
                      Health-Related Search Terms

                        Searches           Key Word
                          3336             Baby
                          2736             Pregnancy
                          2620             Nutrition
                          1788             Health Insurance
                          1112             Drinking
                          1108             Viagra
                           864             Drugs
                           848             Food
                           812             Weight Loss
                           752             Medical

      Data compiled by Mamma.com for July 2000


Mamma.com is the premiere provider of non-duplicated, relevance-ranked information and offers users a simple, efficient way to retrieve the most accurate information in the shortest amount of time from the Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
. Mamma's unique Meta Search capabilities allow users to search various search engines at the same time - "Why search one when you can search them all." Mamma.com also works with businesses through licensing agreements to power searches at other sites.

About Mamma.com

Mamma.com - The Mother of all Search Engines(TM), is the largest privately held Meta Search Engine and a leading provider of private label Meta Search Engines to prominent Internet web sites. Since its inception in 1996, the company has experienced explosive growth and currently boasts close to five million unique users and sixty million page views per month. The company's phenomenal success is largely attributable to the robust capabilities of its proprietary search technology. Mamma.com empowers end-users by quickly delivering comprehensive, relevant and non-duplicative search results. In 1999, Mamma.com joined forces with Intasys Corp. (Nasdaq:INTA INTA International Trademark Association
INTA Instituto Nacional de TecnologĂ­a Agropecuaria (National Institute of Agricultural Technology; Argentina)
INTA Instituto Nacional de Técnica Aerospacial
), which purchased a 67.5% stake in the company. Mamma.com has offices in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
 and Montreal, Canada. For additional information, visit our web site at http://www.mamma.com or call 888/844-2372 (from the US only).
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Aug 22, 2000
Words:426
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