FEATURE/Esatto Custom Footwear: A Perfect Fit for the Appalachian Trail; Custom Hiking Boots Provide New Options in Footwear.To download high-resolution, print-ready JPEG JPEG in full Joint Photographic Experts Group Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm. images, click on the thumbnail image above. WARNING: these images are very large (800K+) Click here for caption Feature Editors/Apparel, Sports & Retail Writers FEATURE... NOTE TO MEDIA: Multimedia assets available A photo is available at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.businesswire.com/cgi-bin/photo.cgi?pw.051403/bb11 DAMASCUS, Va.--(BUSINESS WIRE)--May 14, 2003 Appalachian Trail Appalachian Trail, officially Appalachian National Scenic Trail, hiking path, 2,144 mi (3,450 km) long, passing through 14 states, E United States. Hikers Look to New Trend in Footwear -- Custom Boots Out for a 2,160 mile, 14-state hike? If you are one of the thousands of hiking enthusiasts out on the Appalachian Trail (AT) this spring, chances are you may see one of the hottest trends in footwear, custom-made hiking boots Hiking boots are footwear specifically designed for the sport of hiking. It is the most important hiking gear since its quality and durability can determine a hiker's ability to move farther, faster, and safer. . Portland's Esatto Custom Footwear makes a unique boot that leverages technology and modular manufacturing together with skilled shoemakers to deliver a comfortable, custom shoe with the quality of old world craftsmanship. Esatto Custom Footwear will be featured at the Trail Days Festival, May 16 - 18, 2003 in Damascus Town Park in Damascus, Virginia Damascus is a town in Washington County, Virginia, United States. The population was 981 at the 2000 census. Geography Damascus is located at (36.633933, -81.787034)GR1. . "For many people the idea of hiking two miles, let alone the 2160 miles of the Appalachian Trail, is out of the question, due to difficult-to-fit feet," said David Smith, founder and president of Esatto, Inc. "Most consumers believe that if the boots weigh less, you can walk farther. However, they've discovered that with a poor fit not only can't they walk as far, their feet hurt. The Esatto alternative is that with a good fit you can walk just as far and in comfort!" These Boots Are Made for Walking Typically for custom boots, the consumer's process of obtaining their boots can be as painful as the old boots they were wearing. The Esatto experience is something completely new, the entire process of measuring, crafting and fitting the Esatto boot takes only eight weeks. Esatto Custom Footwear gives consumers a simple kit containing only four items, podotracks, measuring tape and two ball-point pens ball-point pen n → bolígrafo ball-point pen n → penna a sfera . The measurements and tracing data are the basis from which Esatto develops "lasts" or moldings specific to the foot. The combination of good footbed support and precise foot measurements gives hikers the experience of old-world craftsmanship and modern boot technology wrapped up in one unique boot. "The proper equipment is essential on a hike of this magnitude," said John Cooper John Cooper can refer to:
Availability: Esatto Custom Footwear can be ordered online at www.esatto.biz biz n. Informal Business. biz Noun Informal business Noun 1. or by phone at 1-866-ESATTO1 (3728861). Note: A photo is available at URL: http://www.businesswire.com/cgi-bin/photo.cgi?pw.051403/bb11 |
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