FEATURE/Eastern Mountain Sports' Launches ``Stay Put, Stay Dry'' to Promote National Outdoor Safety for Kids.Sports Editors/Lifestyle Editors/Feature Editors/Outdoors/Safety Writers FEATURE... PETERBOROUGH, N.H.--(BUSINESS WIRE)--May 5, 2004 What Should Kids Do If They're Lost in the Woods? Eastern Mountain Sports Eastern Mountain Sports (or EMS) is an outdoor apparel and equipment retailer in the U.S. Northeast. It is headquartered in Peterborough, New Hampshire. EMS sells outdoor equipment and clothing from brands like The North Face and Merrell, and also their own, (EMS) is proud to announce its inaugural Stay Put, Stay Dry educational clinic across all 86 EMS store locations on May 8, 2004 to promote child safety in the wilderness. This free program, founded to provide children 5 to 12 years-of-age and parents with simple, sensible information on what to do when lost in the woods, will be offered bi-annually. The EMS Stay Put, Stay Dry program was conceived in 2003 following the tragic story of a 10-year-old Massachusetts boy who died of exposure after losing his way in the White Mountains White Mountains, part of the Appalachian system, N N.H. and SW Maine, rising to 6,288 ft (1,917 m) at Mt. Washington in the Presidential Range and to 5,249 ft (1,600 m) at Mt. Lafayette in the Franconia Mountains. Crawford Notch separates these two main groups. of New Hampshire New Hampshire, one of the New England states of the NE United States. It is bordered by Massachusetts (S), Vermont, with the Connecticut R. forming the boundary (W), the Canadian province of Quebec (NW), and Maine and a short strip of the Atlantic Ocean (E). . Rescuers determined the boy had wandered more than two miles and 1,400 feet in elevation from his family's condominium condominium In modern property law, individual ownership of one dwelling unit within a multidwelling building. Unit owners have undivided ownership interest in the land and those portions of the building shared in common. . Had the boy known to "Stay Put" making it easier for rescuers to locate him, this tragedy might have been avoided. The program's founders, EMS Climbing School Director Joe Lentini and EMS Climbing School Manager Charlie Townsend This is about the Gloucestershire cricketer. For other uses, see the disambiguation page Charles Townsend Charlie Townsend (Charles Lucas Townsend; born November 7 1876, Bristol; died October 17, 1958, Stockton-on-Tees, Durham, England) was a Gloucestershire cricketer , are parents as well as seasoned outdoor athletes and educators. Combined, Lentini and Townsend offer more than 50 years of experience as members of New Hampshire's elite Mountain Rescue Service and have been involved in countless combined searches and rescues. In 2003, Lentini presented more than 40 clinics at various schools in New Hampshire, Maine and Massachusetts, addressing such issues as what to bring on a wilderness trip, as well as what to do if a young adventurer gets lost, how to stay warm and how to deal with animals (see tips on page 2). "We want the 'Stay Put, Stay Dry' message to be as familiar as 'Buckle Up,'" said Joe Lentini, who is as passionate about safety as he is about outdoor adventure. "The message is that simple." In addition to bi-annual clinics at all 86 EMS stores, clinics may be scheduled with EMS on a per-event basis pending EMS staff availability. For more information, see store listings and contact information online at www.ems.com. STAY PUT, STAY DRY TIPS FOR AVOIDING GETTING LOST -- If you're hiking, stay in group or at least buddy-up. -- Carry an emergency whistle. -- Count the number of people you started the hike with and keep track of them. -- Tell someone else where you are going and how long you'll be gone. -- Bring emergency gear such as a blanket, raincoat or tarp. STAY PUT, STAY DRY SAFETY TIPS FOR WHEN YOU ARE LOST -- Tell yourself that you are lost and STAY PUT! -- Keep cold away. If you STAY DRY, you feel warmer. -- Make a 'new friend' out of a forest tree or rock to keep you company while you STAY PUT. -- Choose a tree or rock to keep you company. A tree and a rock don't move; they stay put, just like you! -- Make noise - It's easier to find you if you're not polite and quiet. -- Don't make fires. -- Don't climb up on stuff. -- Don't hide from rescuers. No one will be mad at you. -- Do not eat or drink anything you don't bring with you. -- When lost in the woods, many people will be looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. you and likely will know your name. Don't be afraid to talk to them. -- Don't be afraid of animals, as there are not many animals out there that will hurt you. -- Carry a blanket, rain gear, tarp or trash bag to stay warm and dry. -- The most important tip is to stay put, stay dry. ABOUT EASTERN MOUNTAIN SPORTS Founded in 1967 by two New England New England, name applied to the region comprising six states of the NE United States—Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Connecticut. The region is thought to have been so named by Capt. rock climbers and based in Peterborough, NH, Eastern Mountain Sports (EMS) is one of the nation's leading outfitters of serious outdoor gear, clothing, footwear and accessories with more than 80 retail stores across 16 states. EMS designs and sells products for outdoor adventurers who participate in a variety of sports such as mountaineering mountaineering or mountain climbing Sport of attaining, or attempting to attain, high points in mountainous regions, mainly for the joy of the climb. , backpacking, camping, hiking, adventure racing, climbing, kayaking Kayaking is the use of a kayak for moving across water. Kayaking is differentiated from canoeing by the fact that a kayak has a closed cockpit and a canoe has an open cockpit. They also use a two bladed paddle. Another major difference is in the way the paddler sits in the boat. , mountain biking mountain biking Sports medicine A sport in which participants use specialized bicycles to navigate rough, steep trails covered with unforgiving rocks Injury risk Concussions, fractures, death. See Extreme sport, Novelty seeking behavior. , and snow sports. EMS product and technology is tested by the EMS product development and quality assurance teams in conjunction with the EMS Climbing and Kayaking Schools across the country and in the company's backyard - Mount Washington Mount Washington is the name of several mountains in North America:
In addition to EMS clothing and accessories, the retailer also offers a selection of products from many other industry leaders including 5.10(R), Black Diamond(R), Camelback cam·el·back adj. Shaped like a hump or an arching curve. n. New Orleans A narrow house with one story in front and two in the rear. See Regional Note at beignet. (R), Garmont(R), Merrell(R), Montrail(R), Nalgene(R), The North Face(R), Perception(R), Petzl(R), prAna(R). To locate EMS stores and EMS Climbing and Kayaking School locations, or for more information, call 1-888-INFO-EMS, or log on to www.ems.com. |
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