FEATURE/E-Tailers Prevent Online Shopping Frustration Syndrome.High-Tech/Retail Editors FEATURE... SUNNYVALE, Calif.--(BUSINESS WIRE FEATURES)--Dec. 19, 2000 With millions of shoppers flocking flocking 1. counterpart of herding but for a flock. 2. precipitation, usually by the addition of a chemical, of protein in a solution for the purpose of clarifying it. to the Web this holiday season, e-commerce sites are being put to the test. How well will they perform with high volumes of online holiday traffic and will consumers find online shopping a hassle Hassle () is a location in Närke, Sweden, where a Celtic treasure was found in 1936. It comprises a large bronze cauldron which contained two Bronze Age swords of the Hallstatt type, a pommel of bronze, two bronze buckets with or help? These are just a couple of the questions that will be answered in the coming weeks as the holiday 2000 rush comes to a close. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
tr.v. frus·trat·ed, frus·trat·ing, frus·trates 1. a. To prevent from accomplishing a purpose or fulfilling a desire; thwart: Web site performance could spoil spoil v. spoiled or spoilt , spoil·ing, spoils v.tr. 1. a. To impair the value or quality of. b. To damage irreparably; ruin. 2. the holiday season for e-tailers (not to mention for shoppers). Boston Consulting Group estimates that retailers may lose $15 billion to $16 billion in potential sales for 2000 because of customers abandoning their online carts due to a syndrome that is being recognized as "online shopper frustration." A common culprit of online shopper frustration is poor Web site performance -- something that e-tailers can now easily prevent. Software and e-services from Mercury Interactive For another company with a similar name, see Mercury Computer Systems. HP Mercury (formerly Mercury Interactive) is a subsidiary of Hewlett-Packard that is a market leader in automated software quality assurance and offers products in other areas such as diagnostics, (Nasdaq:MERQ MERQ Mercury Interactive Corp (stock symbol) ), www.mercuryinteractive.com, of Sunnyvale, Calif. enable even companies with limited resources to push their site to its limit, find potential capacity and performance problems, and receive recommendations on how to remedy them, on a 24 hour emergency turnaround, if necessary. "The coming weeks are crucial for online retailers," said Zohar Gilad, vice president of product marketing for Mercury Interactive. "With many e-tailers aiming to earn 60-70 percent of their annual revenues during the holiday season, website performance is sure to be on every e-tailer's mind." Last year the holiday rush was more than some prominent online shopping sites could handle. "I think that the number one issue that plagued companies was that a lot of them were not ready for the success that they had," noted Allen Weiner, an analyst with NetRatings, Inc. "Toys R Us had enormous traffic that they weren't ready for." This year some of the largest e-retailers in business have already experienced outages and performance slowdowns. Even though the 2000 holiday season is well underway, e-tailers can still take a dose of prevention by testing their sites now. Gilad noted, "E-tailers who come to Mercury Interactive today can test their site within 24 hours and make the necessary adjustments to keep online performance on track." Fortunately, many e-tailers are taking advantage of testing and monitoring tools this season and ensuring a happy shopping experience -- free of online shopper frustration. If e-tailer sites operate efficiently and enable customers to avoid online traffic tie-ups and slow checkouts this season, it's likely that customers will flock flock 1. a group of one species of animal or bird which eats or travels or is kept together, e.g. flock of sheep, of wild geese. 2. wool or cotton particles or debris used as stuffing or packing. to the Web for the next big shopping event -- the After Christmas Sale. Also available: Video News Release at: http://www.videonewswire.com/play?video=2000121801 |
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