FEATURE/Does Your Lawn Look Neglected? Yellow Pages and Lawn Care Associations Offer Advice; A Well-Maintained Lawn and Landscape Can Increase Property Value 5 to 7 Percent.Business Editors FEATURE...Summer Home & Garden BERKELEY HEIGHTS, N.J.--(BUSINESS WIRE)--June 10, 2003 Whether you've had too much rain or not enough this season, your lawn probably needs attention. The Yellow Pages Integrated Media Association The Integrated Media Association is a nonprofit organization based in Rhinebeck, New York. One of IMA's main projects is organizing the annual IMA Conference. The most recent conference was called "The Public Media Conference: Making the Transition" or "IMA Public Media 2007 (SM) reminds you to look in your local Yellow Pages or online directory to find businesses that can help. Yellow Pages and Lawn Care Resources Is your old lawn mower mower, farm machine used for cutting grasses and other hay crops. Mowers, drawn by or attached to tractors, or self-propelled, have superseded scythes. The mower is essentially an adaptation of the much earlier reaper. The first commercial mower was patented in 1847. not cutting it? Check under the local Yellow Pages listings for "Lawn & Garden Equipment & Supplies," "Lawn Mowers" and "Lawn Maintenance," or go online to find national and local retailers in your neighborhood. Check out the National Gardening Association (www.garden.org) for some helpful hints, such as: -- Cut grass frequently during growth seasons. -- Keep grass on the tall side to prevent damage caused by scalping scalping, taking the scalp of an enemy. The custom, comparable to head-hunting, was formerly practiced in Europe and Asia (Herodotus describes its practice by the Scythians, for example), but it is generally associated with North American natives, although many such . -- Remember that small grass clippings help your lawn, but for a smoother lawn, rake clumps clump n. 1. A clustered mass; a lump: clumps of soil. 2. A thick grouping, as of trees or bushes. 3. A heavy dull sound; a thud. v. . -- Fertilize during the lawn's most active growth periods: spring and fall in cool climates and early and late summer in warm climates. Not enough time in the day for your lawn? Try the "Landscape Contractor," "Landscape Designer" or "Landscape Architect" headings in your local Yellow Pages. The Associated Landscape Contractors of America (www.alca.org) has some advice on how to select the best landscape contractor: -- Visit a project that will be similar to the work you will request. -- Check references: is the company licensed or certified See certification. and insured? -- Request a written plan/contract and find out if it includes ongoing maintenance. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. ALCA, improving your lawn and landscaping adds 5 to 7 percent to your property value. Almost 100 Million Yellow Pages References to Lawn Care Topics "Easily finding resources with print and online Yellow Pages helps busy consumers and businesses locate a local business, a national chain or an online retailer," said Joel Raphael, director of research for the Yellow Pages I.M.A.(SM) "In addition to phone numbers, online listings often provide maps, directions, Web site addresses and more, making finding a local lawn care professional easier than ever." For 2002, Landscape Contractors ranked as the 35th most-referenced Yellow Pages heading, with 60.4 million references, and Lawn Maintenance ranked 67th, with 36.2 million references. Remember if you don't have or don't want a green thumb, use the Yellow Pages! About The Yellow Pages I.M.A.(SM) Founded in 1988, the Yellow Pages Integrated Media Association(SM) (the Yellow Pages I.M.A.(SM)) has been instrumental in leading, serving and growing a print and electronic media industry valued at more than $25 billion. Association members include Yellow Pages publishers, who produce leading-edge electronic products and deliver Yellow Pages directories to 100 percent of U.S. homes with telephones and who account for almost 95 percent of Yellow Pages revenue generated in the U.S. and Canada. Members also include the industry's international and national sales force, which includes certified marketing representatives who handle national accounts and complement publishers' extensive local sales forces; and associate members, who include various industry stakeholders Stakeholders All parties that have an interest, financial or otherwise, in a firm-stockholders, creditors, bondholders, employees, customers, management, the community, and the government. such as Yellow Pages advertisers, vendors and suppliers to the industry. The Association has members in more than 30 countries. Edward G. Blackman currently serves as president of the Association. Elmer L. Smith, president of BellSouth's Advertising & Publishing Group, currently serves as chairman of the Yellow Pages I.M.A.(SM) Board of Directors. In addition to BellSouth, board member companies include, Dex DEX - A cross between Modula-2 and C by W. van Oortmerssen. Amiga version 1.2. Media, Inc., SBC (1) (SBC Communications Inc., San Antonio, TX, www.sbc.com) A large, national telecommunications company that grew from a multitude of local and regional companies, including Southwestern Bell, Pacific Bell and Nevada Bell, into a single, unified brand by 2002. SMART Yellow Pages, Verizon Information Services See Information Systems. , Yellow Pages Group, DataNational/Volt Directory Systems, R.R. Donnelley & Sons Company, Wahlstrom Group and the Association of Directory Marketing. The Yellow Pages I.M.A.(SM) changed its name last year from the Yellow Pages Publishers Association to reflect more accurately the makeup makeup In the performing arts, material used by actors for cosmetic purposes and to help create the characters they play. Not needed in Greek and Roman theatre because of the use of masks, makeup was used in the religious plays of medieval Europe, in which the angels' faces of its membership and its role as the cornerstone cornerstone Ceremonial building block, dated or otherwise inscribed, usually placed in an outer wall of a building to commemorate its dedication. Often the stone is hollowed out to contain newspapers, photographs, or other documents reflecting current customs, with a view to of an integrated advertising media mix. For more information, please visit the Yellow Pages I.M.A.(SM) Web site at www.yellowpagesima.org or call 908/286-2380. The Yellow Pages Integrated Media Association(SM), the Yellow Pages I.M.A.(SM) and yellowpagesima.org are registered service marks of the Yellow Pages Integrated Media Association(SM). |
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