FEATURE/Designer Debbie Mumm Makes Her Mark at Mervyn's California for December '98 Holiday Season; Mumm Establishes Exclusive Holiday Designs at Mervyn's.HAYWARD, Calif.--(BUSINESS WIRE FEATURES)--July 8, 1998-- Nationally known designer Debbie Mumm and retailer Mervyn's California have entered into an agreement to license original Debbie Mumm designs for exclusive holiday products available only at Mervyn's stores, it was announced Wednesday by Bart Butzer, president of Mervyn's California. Mumm's original designs will be found on everything from men's and women's apparel and housewares house·wares pl.n. Cooking utensils, dishes, and other small articles used in a household, especially in the kitchen. to infantwear, accessories and gifts of all kinds this holiday season. "We are thrilled to be aligned with Debbie and to be showcasing her exclusive designs at Mervyn's," said Butzer. "Christmas is a very important time for families, and Debbie's style and designs are ideal for the types of products we want to present to Mervyn's guests." "I am extremely proud to have my new collection presented exclusively at Mervyn's, and I look forward to developing future projects with them," commented Mumm. Mumm's agreement with Mervyn's consists of the following: The agreement marks the first time that Mumm's designs will be applied to nonhouseware products, including mugs, T-shirts, baby blankets, boxer shorts boxer shorts pl.n. Men's full-cut undershorts. boxer shorts or boxers Noun, pl men's underpants shaped like shorts but with a front opening boxer shorts box , Christmas ornaments Christmas ornaments are decorations (usually made of glass, metal, wood or ceramics) that are used to festoon a Christmas tree. Ornaments take many different forms, from a simple round ball to highly artistic designs. , tableware, bedding, slippers and gift items; Mumm's holiday products will be available at Mervyn's from mid-October through the holidays. In addition to developing a holiday product line exclusively for Mervyn's, Mumm is the owner of Mumm's The Word, a design and publishing company based in Spokane, Wash., which specializes in creating designs for unique gift and home-decor products in her sophisticated country style. What started out as Mumm's desire to earn some extra money headquartered out of her dining room is now an international business housed in a 10,000-square-foot facility complete with offices, art and sewing studios, and a shipping warehouse for her staff of 20. Mumm's creations have led to numerous appearances on QVC QVC Quality Value Convenience QVC Question Valid Command and Home Shopping Network “HSN” redirects here. For other uses, see HSN (disambiguation). The Home Shopping Network (HSN) is a mostly 24-hour shopping network that is seen on cable, satellite, and some terrestrial channels in the United States. , where she has experienced tremendous success selling her products. A successful author, Mumm has written three books on quilting quilting, form of needlework, almost always created by women, most of them anonymous, in which two layers of fabric on either side of an interlining (batting) are sewn together, usually with a pattern of back or running (quilting) stitches that hold the layers , "Quick Country Quilting," "More Quick Country Quilting" and "Quick Country Christmas Quilts," with two additional books scheduled to be published in August, "Debbie Mumm's Quick Country Quilts for Every Room" and "Welcome Home, Debbie Mumm." In addition, she has participated in numerous book signings and has made appearances at craft shops and fairs nationwide. Mervyn's California is a division of the Dayton Hudson Corp., one of the nation's leading retailers, which also owns Dayton's, Hudson's, Marshall Field's Marshall Field's was an iconic Chicago, Illinois, department store that grew to become a major chain before being acquired by Cincinnati-based Federated Department Stores on August 30, 2005. and Target. Based in the San Francisco Bay area “Bay Area” redirects here. For other uses, see Bay Area (disambiguation). The San Francisco Bay Area, colloquially known as the Bay Area or The Bay , Mervyn's California, with 269 stores in 14 states, features quality fashion and home furnishings for the whole family. Mervyn's California, together with parent company DHC DHC Dihydrocodeine DHC District Heating and Cooling DHC Dark Horse Comics DHC Dynein Heavy Chain DHC DeHavilland Canada (aircraft) DHC Discovery Health Channel DHC Drop Head Coupe , will donate more than $1 million a week in 1998 and, annually, contributes 5 percent of its federally taxable income Under the federal tax law, gross income reduced by adjustments and allowable deductions. It is the income against which tax rates are applied to compute an individual or entity's tax liability. The essence of taxable income is the accrual of some gain, profit, or benefit to a taxpayer. to the communities it serves. With a focus on improving the lives of children and families, Mervyn's alone has given more than $25 million to local community programs in the last 10 years. For more information, visit the Web at www.mervyns.com.
CONTACT: Mervyn's California
Carol Johnson, 510/727-5664
or
Shepley-Winings Public Relations
Anna Miranda or Bonnie Winings, 818/760-7131
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