FEATURE/ Is Cupid Out of a Job?; He Could Be: Recent Survey Shows Valentine's Day is No Longer a Favorite Holiday.Business/Lifestyle Editors FEATURE... GREENWICH, Conn.--(BUSINESS WIRE FEATURES)--Feb. 2, 2000 Valentine's Day Valentine's Day: see Saint Valentine's Day. Valentine's Day Lovers' holiday celebrated on February 14, the feast day of St. Valentine, one of two 3rd-century Roman martyrs of the same name. St. , the traditional lovers' holiday, may have lost its aura of flowering romance, considering the results of a recent holiday survey conducted by InsightExpress, the world's first fully automated online market research service. Almost three-quarters of respondents rated Valentine's Day as a three or under on a scale of five, with five being the best. And just about no one planned to show any Valentine's Day spirit by wearing red. &uot;Looks like what we've found here is the Valentine's Day blahs blah Informal n. 1. Worthless nonsense; drivel. 2. blahs A general feeling of discomfort, dissatisfaction, or depression: "Monday morning Oscar woke up with the blahs" !&uot; said Charlie Hamlin, president of InsightExpress and consumer research expert. &uot;The fast turnaround time (1) In batch processing, the time it takes to receive finished reports after submission of documents or files for processing. In an online environment, turnaround time is the same as response time. of this survey gives retailers time to adjust their goals and promotions surrounding Valentine's Day.&uot; It's not that people don't plan to give gifts - they just don't plan to spend much money on romance. Some Valentine's Day stand-byes are barely hanging on: --23% plan to give flowers --18% will give chocolate --27% a romantic dinner for two. Romantic, that is, if fast food and greasy spoons greasy spoon n. Slang A small, inexpensive, often unsanitary restaurant. Noun 1. greasy spoon - a small restaurant specializing in short-order fried foods make your heart sing: a third of respondents plan to spend less than $10, and over half plan on less than $30. Then there's the 28% of respondents who don't plan to give anything. Don't expect Cupid to retire too soon, though - 48% think proposing marriage on Valentine's Day is a good idea! The survey questioned more than 300 adults across the U.S. via the Internet. Using InsightExpress' patent-pending technology, the survey was developed, implemented and analyzed in a fraction of the time it typically takes to field research of this magnitude. About InsightExpress InsightExpress is affiliated with NFO NFO Info File (file type extension) NFO New Fund Offer NFO National Farmers Organization NFO Naval Flight Officer (US Navy) NFO National Family Opinion Worldwide and is the nation's pioneering provider of fully automated market research. Through its application of Internet-based technologies Refers to the communications infrastructure of the Internet, which is based on the IP protocol. IP is part of the TCP/IP protocol suite. It may also refer to voice over IP (VoIP), which uses the Internet to make telephone calls. See VoIP, IP and TCP/IP. , market research acumen acumen Astuteness, perception, perspicacity , and respondent management expertise, InsightExpress provides clients fast, affordable, and reliable insights into the needs, behaviors and attitudes of their targeted consumers, customers and employees. Through its end-to-end, patent-pending process, InsightExpress enables users to access the consumer input they need to make better decisions. Visit InsightExpress on the Web at www.insightexpress.com. |
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