FEATURE/"True Lighting" Fitting Room Fixture Announced by Right View; Lamar Lighting Named Manufacturer.Feature/Life Style Editors FEATURE... JACKSON, N.J.--(BUSINESS WIRE)--Sept. 4, 2002 Sandra Wright, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Right View Systems, Inc., a lighting design company, announced enthusiastic consumer praise for the firm's premiere fixture that simulates a range of realistic lifestyle lighting conditions in department store fitting rooms fitting room n (in shop) → probador m fitting room fit n (in shop) → cabine f d'essayage fitting room fit , as reported by shoppers at Burdine's department store in Dadeland, Florida. By enhancing the overall try-on experience, the fixture could help retailers significantly reduce their high apparel return rate. The product of five years of research, with Right View patents recorded and filed since 1999, the fixture allows shoppers to view themselves in three distinct lighting conditions that replicate rep·li·cate v. 1. To duplicate, copy, reproduce, or repeat. 2. To reproduce or make an exact copy or copies of genetic material, a cell, or an organism. n. A repetition of an experiment or a procedure. actual scenarios in which they will wear their purchases, all in the privacy of one retail store fitting room. A simple control enables the shopper to switch between cool-white office light, simulated natural outdoor daylight and indoor incandescent in·can·des·cent adj. 1. Emitting visible light as a result of being heated. 2. Shining brilliantly; very bright. See Synonyms at bright. 3. lighting representing homes, restaurants and night clubs. An energy-saving motion detector A motion detector is a device that contains a physical mechanism or electronic sensor that quantifies motion that can be either integrated with or connected to other devices that alert the user of the presence of a moving object within the field of view. is built into the fixture. Ms. Wright stated, "Color is `in the eye of the beholder,' and today's savvy consumers know first-hand that when a garment is worn in real daylight, at home, in the office or a restaurant, it can become a `different color' than it originally appeared in the store. The opportunity to view garments pre-purchase under an array of realistic lighting scenarios is now available. Over 95 percent of Dadeland Burdine's shoppers who were surveyed after experiencing the Right View lighting system reported that their try-on experience increased their confidence in their purchase selections." "We also foresee the successful application of the Right View concept throughout the home improvement industry, where consumers `blindly' purchase paint and home furnishings furnishings the extra type or quantity of hair on the head, tail, ears or legs, specified for a particular breed. For example, the feathers in setters, the beard in Bearded collies, the eyebrows in Schnauzers. under unrealistic store lighting conditions," added Ms. Wright. Ms. Wright named Lamar Lighting Company, Inc., of Farmingdale, New York Farmingdale is a village in Nassau County, New York in the United States. The population was 8,399 at the 2000 census. The 'Village of Farmingdale is inside the Town of Oyster Bay. Farmingdale School District includes parts of both Nassau County and Suffolk County. , the primary manufacturing source for Right View fixtures. Jeffrey Goldstein, LaMar Lighting CEO, stated, "Most consumers are unaware of the tremendous effect that lighting can have on the appearance and perception of color not of the white race; - commonly meaning, esp. in the United States, of negro blood, pure or mixed. See also: Color . Right View has developed a unique system that not only helps the retailer, but helps the shopper to make an educated decision." |
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