FEATURE/"Look Who's Talking;" National survey reveals America unplugs and gets more done.

DALLAS--(BUSINESS WIRE FEATURES)--August 9, 1995--Americans are calling on cellular service to stay in touch and stay in control, according to a recent national survey which queried cellular phone users about their cellular habits.

Results from the national "Look Who's Talking" Survey, sponsored by Cellular One, the most subscribed to brand of cellular service in the country, show that an overwhelming 71 percent of cellular subscribers say they accomplish more in their personal time because they use a cellular phone. The "Look Who's Talking" Survey queried 1,000 adults with cellular service on their attitudes and habits regarding cellular phones.

Among the most common responses to questions on the benefits of cellular service were an increased ability to stay in touch with family and friends, an increased sense of security and an increased ability to coordinate a variety of activities and schedules.

America "Unplugged"

Cellular phone service is no longer the privilege of the upper-level executive. Every day, an estimated 28,000 people sign up for cellular phone service, and their reasons reveal an increased desire to make the most of their personal time. Of the survey respondents:

-- 87 percent said cellular service makes communication with family and friends easier.

-- 76 percent said that with cellular service they have more control over their daily schedules.

Playing It Safe With Cellular

Whether across town or across the country, the ability to seek help via cellular phone service, no matter where the user roams, is one of the most important factors contributing to the growth of the cellular phone industry. Of the survey respondents:

-- 91 percent overall, and 97 percent of female survey respondents, said having a cellular phone makes them feel safer.

-- 77 percent said they take their cellular phones with them when they travel.

The Cellular "Day Planner"

One's daily schedule can change as soon as the latest plans are written "in the book," which is why a large majority of the more than 25 million Americans who subscribe to cellular service use their phones to help manage hectic family schedules. Of the survey respondents:

-- 70 percent said they use their phones primarily for personal reasons.

-- 76 percent said cellular service gives them more control over their day.

-- 63 percent said cellular service makes managing their children's activities and schedules easier.

He Talks, She Talks, But She Talks More.

From managing the business day to personal life, cellular phone service has changed the way Americans talk. Of the survey respondents, all of whom subscribe to cellular service:

-- 78 percent of females said they use their phones for personal reasons, as compared to 63 percent of males.

-- 57 percent of females said having cellular service makes doing their job easier.

About Cellular One

Cellular One is the service mark of Cellular One Group, a partnership of three leading-edge wireless communications companies, Southwestern Bell Mobile Systems, Vanguard Cellular Systems, Inc., and McCaw Cellular Communications, Inc. (a wholly-owned subsidiary of AT&T). Cellular One is the most subscribed to cellular service in the country and a leader in delivering wireless service. The brand name is a national coalition of 513 service providers in most major metropolitan areas across the country.

CONTACT: Publicis Public Relations, Dallas

Michelle Bleiberg or Courtney Ravkind, 214/443-9901,

ext. 5422 or 5408