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FEATURE/The First Flushable Kitty Toilet Now Available At Petfoodexpress.com.

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SAN LEANDRO, Calif.--(BUSINESS WIRE FEATURES)--April 4, 2001

Petfoodexpress.com rolls out the first flushable kitty toilet, promising to help millions of cat owners who dread the most unpleasant task of caring for their furry family member -- cleaning the cat box. LitterFree(TM), a self-cleaning cat litter box -- hooked to your home's water and drainage system -- is available at the award winning national e-tailer, www.petfoodexpress.com. Retail price is $299.99. "This is the most innovative cat sanitation product I have seen in 20 years, and we are proud to be the first in the U.S. to offer it," said Michael Levy, president of Pet Food Express, a Northern California retailer and national online pet store.

LitterFree eliminates the need to scoop cat waste or frequently change used kitty litter. Washable, dust-free granules are automatically treated by a deodorizing, cleaning solution. There are 64 million pet cats in the U.S. in 32 million homes, according to the American Pet Product Manufacturers Association. More than eighty percent of cat owners have litter boxes.

"The product release follows four years of engineering and in-home testing with scores of cats and their owners," said Ady Simchoni, president of the distributing company, Pet-Centric, Englewood Cliffs, New Jersey. "LitterFree provides a much higher level of sanitation than conventional litter boxes," said Levy.

"In the future we expect LitterFree(TM) to become a household appliance like washers and dryers," said Simchoni. "We offer a full one-year warranty for labor and parts." "LitterFree could be a benefit for the physically challenged, the visually impaired, the elderly, people with immune system deficiencies, and of course pregnant women, who are advised by their doctors to avoid the litter box." said Levy.

Levy expects LitterFree will be a fast-selling item on his award-winning pet retail website, rated No. 1 by Gomez.com for Customer Confidence in the Online Pets Category. The 16-store Northern California retail business was awarded "Retailer of the Year in 1997 and Best Independent Retailer" for 1998 and 1999 by Pet Product News. "Pet Food Express has a reputation for always being on the cutting edge of pet specialty," he said.
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Publication:Business Wire
Date:Apr 4, 2001
Words:363
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