FEATURE/Coast to Coast on Corporate Coach: AccessAir Targets the Business Traveler with No Advance Purchase and Reasonable Fares.
Des Moines-based AccessAir, serving Los Angeles, New York and medium-size Midwestern markets with direct and nonstop flights to Colorado Springs and the coasts is targeting business travelers with reasonable fares and a unique frequent flier program. The frequent flier program allows both individual and corporate participation. AccessAir serves New York's LaGuardia airport, Los Angeles, and Colorado Springs from Des Moines, Moline (Quad Cities) and Peoria.
Launched in February of 1999, the airlines operates four 117-passenger Boeing 737-200 aircraft. Expansion plans call for additional service to San Francisco, Washington, D.C., Seattle, Portland, Miami, Atlanta and Boston in 2000.
"Now that we're through our initial launch and the busy summer season for leisure passengers, we're focusing on a market which will be critical to our long-term success - the business traveler," said Rich Musal, President and COO of AccessAir; "We offer several unique services unavailable on most major airlines. These include, simple low price pricing with minimum restrictions; nonstop or direct flights eliminating change of planes; and a unique frequent flier program which offers Corporate Coach travelers double miles for every mile flown and the traveler's company earns single miles."
"Corporate Coach" fares, require no advance purchase and have no other restrictions: -0-
From LAX to: New York $269 each way Colorado Springs $219 each way Des Moines $246 each way Moline or Peoria $246 each way From LGA to: Los Angeles $269 each way Colorado Springs $269 each way Des Moines $246 each way Moline or Peoria $246 each way
Other competitive fares are available and carry minimal restrictions.
"The airline was designed with the corporate traveler in mind," said Musal, "Our the Boeing 737's Corporate Coach seats are configured with a 35 inch pitch, with great room to stretch and work, or enjoy full meals on flights over two hours."
The airline was founded by former Eastern Airlines vice president Roger Ferguson who realized high-quality air service to medium-size Midwestern cities was sorely needed. A number of Midwestern-based corporations have invested in AccessAir including Peoria, Illinois based Caterpillar, Inc.; and Des Moines based Farm Bureau Life Insurance, Ruan, Inc. and Principal Financial Group.
The airline's key business strategy is to utilize same-jet service and avoid the traditional airline hub-and-spoke system. "Our initial market research indicated that passengers would much rather stay on the same plane, even if it makes a stop to take on passengers. Travelers indicated that changing planes at major-city hubs is a hassle," said Musal, "We hope to build value for our "Corporate Coach" service by providing hassle-free travel at a reasonable price."