FDNY Firefighters Team Up With Yankees Pitcher, Mariano Rivera for Day of Fire Safety Education At Toys "R" Us Times Square.Business/Photo Editors NOTE TO MEDIA: Multimedia assets available NEW YORK--(BUSINESS WIRE)--Sept. 25, 2002 Heroes Leverage Widespread Popularity to Heighten Fire Safety Awareness, as Special FDNY FDNY Fire Department New York (New York City, NY, USA) FDNY Fort Drum, New York (US Army) Rescue Heroes(TM) are Launched to Promote Fire Safety Education Fisher Price(R), a wholly-owned subsidiary of Mattel, Inc. (NYSE NYSE See: New York Stock Exchange : MAT), The Fire Department of the City of New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of (FDNY) and New York Yankees  Editing of this page by unregistered or newly registered users is currently disabled due to vandalism. pitcher Mariano Rivera Mariano Rivera (born November 29, 1969, in Panama City, Panama) is a Panamanian baseball player. He is a relief pitcher for Major League Baseball's New York Yankees. He throws and bats right-handed. came together this morning for a special day of fire safety education at Toys "R" Us Toys "R" Us (currently typeset as ToYsЯuS in the logo) is a toy store chain based in the United States, Canada, Australia,The Netherlands, South Africa, Hong Kong and the United Kingdom. Times Square, as the new line of FDNY Rescue Heroes figures and vehicles were unveiled. Members of New York's bravest, along with Rescue Hero Billy Blazes(TM), arrived on their fire trucks to provide a special fire prevention and safety lesson to the public. Additionally, the latest FDNY Rescue Heroes line-up, designed to promote fire safety, was formally unveiled. The new FDNY Rescue Heroes figures and vehicle are the result of an ongoing partnership with Fisher-Price, the FDNY and Toys "R" Us that began in 2000. These new FDNY figures and vehicle, exclusive to Toys "R" Us stores nationwide, have been developed to promote FDNY's important fire safety messages with a portion of the profits being donated to the FDNY's Fire Safety Education Fund. "We have the most capable, highly trained, and best equipped fire fighting fire fighting, the use of strategy, personnel, and apparatus to extinguish, to confine, or to escape from fire. Fire-Fighting Strategy Fire fighting strategy involves the following basic procedures: arriving at the scene of the fire as rapidly as force in the nation, but we recognize that the most cost effective tools we have to fight fires are education and public awareness," said Nicholas Scoppetta Nicholas Scoppetta (born 1932 in New York, New York) currently serves as the 31st Fire Commissioner of the City of New York. He was appointed to that position by Mayor Michael R. Bloomberg on January 1, 2002. , Fire Commissioner City of New York. "Having teamed up with Fisher-Price and Toys "R" Us to create these figures has blossomed into a wonderful partnership that has raised an overwhelming amount of money for the Fire Safety Education Fund. But more importantly, Rescue Heroes has helped to increase public fire safety awareness." Introduced in 1998, the Rescue Heroes are a team of real-life, action figure heroes like firefighters, police officers, construction workers, mountain rangers, paramedics, etc. who provide positive role models for kids. As a result of their growing popularity, in 2000, Fisher-Price approached the FDNY to brainstorm ways that Rescue Heroes might become "spokespeople" for fire safety. In May of 2001, Fisher-Price partnered with Toys "R" Us to create a special FDNY Rescue Hero figure to be sold exclusively through the store with a portion of the profits being donated to the FDNY's Fire Safety Education Fund. After the September 11th tragedy, Fisher-Price and Toys "R" Us quickly made the decision to donate all the proceeds to the fund and significantly increase the production quantity. Together, Fisher-Price, Toys "R" Us and consumers helped raise over 1 million dollars. Soon thereafter, a special Rescue Heroes Fire Safety Activity Kit was created for school children. "We are very excited to continue to have Fisher-Price's Rescue Heroes be spokespeople for fire safety," said New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. fire fighter Kevin Hannafin, who provided a fire safety lesson to all those in attendance. "While I talk about and teach fire safety everywhere I go, Rescue Heroes allow children to bring those messages home and personalize them on an everyday basis. Preventing fires and knowing what to do in case of a fire saves lives and Rescue Heroes help to establish that knowledge." After the event, children also had the opportunity to meet and receive autographs from New York Yankees pitcher, Mariano Rivera, who assisted Kevin Hannafin with his fire safety lesson. "As a father, I take the job of protecting my family from fire very seriously," said Rivera. "I want my children to know about basic fire prevention and safety rules, like `never hide, go outside'. With the Rescue Heroes toys teaming up with the FDNY and the New York Yankees these important messages are going to be heard and well received by children and their parents." The new expanded line of FDNY Rescue Heroes includes six action figures and a fire truck including: Voice Tech Fire Fighter Billy Blazes that says three rescue phrases; Fire Fighters Wendy Waters(TM), Manny Manny may refer to: In nobility:
To learn more about fire safety, parents and children can log onto the FDNY's Fire Zone website at www.fdnyfirezone.org. Parents and children can also log onto www.RescueHeroes.com to learn more about Fisher-Price's Rescue Heroes or to play the Rescue Heroes/FDNY Fire Zone Fire Escape Game. Fisher-Price, Inc., a wholly-owned subsidiary of Mattel, Inc. (NYSE: MAT) and located in East Aurora, New York East Aurora is a village in Erie County, New York, United States. The population was 6,673 at the 2000 census. The Village of East Aurora lies in the eastern half of the Town of Aurora. It is southeast of Buffalo, New York. , is the leading brand of infant and preschool toys in the world. Celebrating over 70 years of excellence in children's products, some of the Company's best known "classic" brands include Little People(R), Power Wheels The creator of this article, or someone who has substantially contributed to it, may have a conflict of interest regarding its subject matter. It may require cleanup to comply with Wikipedia's content policies, particularly neutral point of view. (R) and View-Master(R). The Fisher-Price brand includes some of the most popular and widely recognized character brands - from Barney(TM) and Blue's Clues(TM) to Disney, Dora the Explorer Dora the Explorer is an animated television series that is carried on the Nickelodeon cable television network. A pilot episode for the series aired in 1999, and Dora the Explorer became a regular series in 2000. (TM), Sesame Street(R) and Winnie the Pooh. The Company also develops and markets juvenile products called babygear(TM) (nursery monitors, infant swings, high chairs and more) that are designed to help families get the best possible start in life. The Company's web site can be found at www.fisher-price.com, providing valuable articles and resources to new and expectant parents. Toys "R" Us, one of the world's leading retailers of toys, children's apparel and baby products, currently sells merchandise through 1,577 stores worldwide: 688 toy stores in the United States; 523 international toy stores, including franchise stores; 148 Kids "R" Us children's clothing stores, 174 Babies "R" Us stores and 44 Imaginarium stores, and through Internet sites at www.toysrus.com, www.babiesrus.com and www.imaginarium.com. Editors note: Additional photography available upon request. Note: A Photo is available at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.businesswire.com/cgi-bin/photoblob.sh?pw.092502/bb9 |
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