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FCUK's label altered for federated stores.

* Zirh International agreed to change the labels on the licensed FCUK Him and FCUK Her scents for the nation's largest department-store retailer, Federated Department Stores. The labels will now say French Connection United Kingdom Him and French Connection United Kingdom Her.

Federated stopped selling the fragrance in October, bowing to pressure from groups such as the American Family Association and Catholic Parents Online. Target Corps' Marshal Field's and May Department Stores Co. scaled back in-store promotion of the FCUK brand due to the same pressure. Two teen magazines reportedly stopped taking suggestive ads bearing the fragrances' tagline "Scent to Bed."

Zirh will not re-label the fragrances in other venues, such as specialty stores and online.
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Title Annotation:Packaging News
Publication:Household & Personal Products Industry
Geographic Code:1USA
Date:Jan 1, 2004
Words:115
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