FCUK's label altered for federated stores.
Federated stopped selling the fragrance in October, bowing to pressure from groups such as the American Family Association and Catholic Parents Online. Target Corps' Marshal Field's and May Department Stores Co. scaled back in-store promotion of the FCUK brand due to the same pressure. Two teen magazines reportedly stopped taking suggestive ads bearing the fragrances' tagline "Scent to Bed."
Zirh will not re-label the fragrances in other venues, such as specialty stores and online.
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|Title Annotation:||Packaging News|
|Publication:||Household & Personal Products Industry|
|Date:||Jan 1, 2004|
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